Content strategy - a brief on what it is

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Content strategy explained in under 2 minutes. For more information contact - Maria Botta - maria.botta@gmail.com

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Content strategy - a brief on what it is

  1. 1. “ONE THING YOU WANT TO HAVE IS ACONTENTSTRATEGYSO YOU UNDERSTAND WHATCONTENTYOU’RE PRODUCING ANDHOW IT’S GOING TO SUPPORTYOUR OVERALL MISSION” -Alisa MaclinVP of MarketingIBM’s Smarter Commerce Initiative
  2. 2. WHAT IS
  3. 3. CONTENT STRATEGY?
  4. 4. GOODCONTENT STRATEGY
  5. 5. AT THE RIGHT TIMETHE RIGHTcontentTO THE RIGHTpeople
  6. 6. BADCONTENT STRATEGYNO CLEAR PLAN
  7. 7. CONTENTSTRATEGYALIGNS WITHORGANIZATIONAL GOALSGOOD
  8. 8. embraces
  9. 9. LOGISTICSCONTENT CURATIONCONTENT CREATIONDEPLOYMENTPLATFORMSOVERSIGHTTECHNOLOGYINNOVATION
  10. 10. CONTENT STRATEGYISCROSS FUNCTIONALPRMARKETINGCREATIVETECHNICALCUSTOMERSERVICEHUMANRESOURCESGOOD
  11. 11. IT’S ABOUTOPTIMIZATIONOF CONTENTACROSS A RANGEOF FORMATS,PLATFORMS ANDSOCIAL MEDIA.
  12. 12. AND
  13. 13. CONTINUALLYEXPLORINGIDEABIGLOOKING FOR THE NEXT
  14. 14. is yourorganizationbehind theeight ball?CONTENT STRATEGY
  15. 15. DO YOU WANT TOTALK ABOUT IT?LET’S CONNECTmaria.botta@gmail.com

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