4. It’s simply a way of getting web
traffic through social media sites.
My deduction: more traffic, more
leads, more conversions.
5.
6.
7. Businesses and marketers alike embrace social media as a significant part of their
marketing campaign. Every successful marketer today knows that it’s all about engaging
with their customers and targeted prospects rather than just feeding them with discounts
and other promotional content. They in turn gain better customer insights, build a robust
durable relationship and maintain customer loyalty. The marketers with a competitive
advantage have a planned strategic marketing approach up their sleeve. The key is
utilising the customer information before one in social platforms. Tapping into this vast
resource gives one a competitive advantage by been able to know what the customer’s
preferences are. Engaging with customer allows for more brand awareness and
distinction. The marketer ends up creating a flexible business model adaptable to real-
time customer change.
11. Fact #1:: Approx. 2.1 billion people in
the world have social media accounts
of which 1.7billion are active today.
12. Now lets add a couple more people…
Fact #2: The approx. percentage of the
world’s internet users is 45% of which
there are more than 3 billion active
Internet users today.
13. Fact #3: There are 3.65 billion mobile
users who use smartphones and
tablets, and have internet access.
19. LinkedIn
• In 2014, the network made $647 million, a 44%
growth rate from 2013.
• It has 347 million members.
• There are approx. 39 million students on this
network
20. GOOGLE+
• Did you know Google+ has 363 million users?
• Ever wondered how many times the +1 button
is hit? Well, 5 billion times on a daily basis.
23. • Don't focus on gaining followers, build a
growing community – a community is
better because it pays needed attention to
what you provide or share.
24. • Boost influencers pride-influencers
normally have a large audience at their
back and also they are more
knowledgeable on their chosen niche.
25. • Become active across all social media
channels – make campaigns that spread
across all your networks with trending
unique content.
26. • Make sure you provide unique trending
content
27. • Use effective social media platforms like
Facebook, google+, twitter and LinkedIn
as seen earlier on statistics.
28. • Make use of Facebook ads – they are
fairly cheap and best of all, the audience is
extremely targeted showcasing good
results or conversions.
29. • Make sure your niche purpose is to solve
a problem normally this gets more
conversions.