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THE CHARACTERISTICS OF A 
MARKETING AUTOMATION 
EXPERT 
WHAT DOES IT TAKE 
TO BE A MARKETING 
AUTOMATION EXPERT? 
TRAFFIC COP 
WORK AT THE INTERSECTION 
OF SALES, MARKETING AND 
TECHNOLOGY. 
A LITTLE BIT GEEKY 
LEARN HOW 
TECHNOLOGY SYSTEMS 
WORK, & KNOW HOW 
TO HANDLE DATABASES. 
PLAY TO LEARN 
LEARN THE SYSTEMS, 
ASK QUESTIONS AND 
TRY DIFFERENT THINGS. 
FUN WITH FLOWCHARTS 
USE FLOWCHARTS TO 
LAY OUT THE MARKETING 
AUTOMATION PROCESS 
BEFORE YOU DEVELOP IT. 
SHARE THE KNOWLEDGE 
AS YOU LEARN, YOU BECOME 
AN EXPERT. HELP OTHERS GET 
UP TO SPEED & SHARE YOUR 
INSIGHTS. 
Clean, protect and enhance your marketing automation data. 
Free Marketing Automation Ebook: 
bit.ly/New-to-MA

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The Characteristics of a Marketing Automation Expert

  • 1. THE CHARACTERISTICS OF A MARKETING AUTOMATION EXPERT WHAT DOES IT TAKE TO BE A MARKETING AUTOMATION EXPERT? TRAFFIC COP WORK AT THE INTERSECTION OF SALES, MARKETING AND TECHNOLOGY. A LITTLE BIT GEEKY LEARN HOW TECHNOLOGY SYSTEMS WORK, & KNOW HOW TO HANDLE DATABASES. PLAY TO LEARN LEARN THE SYSTEMS, ASK QUESTIONS AND TRY DIFFERENT THINGS. FUN WITH FLOWCHARTS USE FLOWCHARTS TO LAY OUT THE MARKETING AUTOMATION PROCESS BEFORE YOU DEVELOP IT. SHARE THE KNOWLEDGE AS YOU LEARN, YOU BECOME AN EXPERT. HELP OTHERS GET UP TO SPEED & SHARE YOUR INSIGHTS. Clean, protect and enhance your marketing automation data. Free Marketing Automation Ebook: bit.ly/New-to-MA