The mobile in-store revolution: If Amazon is taking my customers what I can do about it? What’s working, what’s just hype, and what is coming?
•In this session we will cover how the mobile phone is being used today by consumers to aid their in-store purchasing process.
•We will discuss the in-store research renegades who are using bar code scanners and google search to find better deals while they’re in the store. Is all this gaming and check-in technology hype or valuable?
•How is mobile NFC technology going to impact the checkout process?
•Where does mCommerce fit into the store environment? Is anyone going to scan a QR code while standing in a store