1. +
Rachel
Anderson
Work Portfolio
Career highlights featuring writing,
marketing and video samples.
2. Augsburg Fortress Publishers
Marketing Experience
MARKETING COMMUNICATION SPECIALIST, AUGSBURG FORTRESS PUBLISHERS
MINNEAPOLIS, MN 9/6/2008-4/6/2009
Communications consultant between product managers and marketing communications.
Responsible for developing strategic plans for all marketing communications projects.
Publicist
Responsible for managing all corporate branding and internal and external communications via
print medium, advertisements, corporate intranet sites, events, press releases and newsletters.
Social Networking Site Administrator: Responsible for creating social networking sites with the
+
intent of expanding Augsburg Fortress’ market reach and increasing sales. Designer,
administrator, and responsible for running Google analytics to track usage and sales results.
MARKETING COORDINATOR, AUGSBURG FORTRESS PUBLISHERS
MINNEAPOLIS, MN 11/18/2006-9/6/2008
Maintained databases (FileMaker Pro and SharePoint), ran reports and analyzed data—reported
marketing trends to the marketing team. In 2008, 687 projects were executed, 97% were
completed on time or ahead of schedule.
Managed life cycle and coordinated workflow for all marketing communications projects
(printed pieces, websites and e-communication). Ensured that deadlines and budget goals were
met.
Point person between the marketing department and any internal and external customers.
Measured, evaluated and modified processes used to ensure quality and efficiency of work.
Marketing copyeditor (for print projects, e-newsletters and websites).
Interim publicist for academic books line.
3. +
Spark Sunday School Brochure
My role: Copywriter
Can
Jesus
see
me? Spark is a Sunday school faith formation program
designed for ages 2 – grade 6.
Spark’s innovative preparation tools help
you and your teachers quickly prepare for
Can
each week.
Spark is easily adaptable to your congregation’s
needs, no matter what curriculum model you Brief 3-5 minute lesson preparation videos
currently use. The program includes resources provide an overview of each lesson. Easy-
Jesus A SUNDAY SCHOOL
for Classroom, Lectionary, and Rotation to-follow lesson plans ensure teachers have
curriculum models. the information they need to convey the key
points of each lesson in an age-appropriate
[DIE-CUT] Spark equips you and your teachers with lesson way.
fly?
preparation videos, online forums to share ideas
CURRICULUM DESIGNED
with other Christian educators, and lesson flexi- Each lesson includes activities and crafts that
bility that allows you to teach the Bible story in can be completed using basic materials like
the way that works best for you and your students. markers, colored paper, and crayons.
ACTIVATE
TO
Kids open their Bibles each week and engage
in Scripture! Watch them grow in faith by
encountering God’s Word, while participating
in activities that reinforce the lessons.
Can Jesus
hear us? FAITH! activatefaith.org 800.328.4648
What can we do to reach kids Kids learn about their faith in different ways. Spark Lectionary Spark Rotation
who learn in different ways?
Some kids learn best through hands-on is designed to help includes an “All Kids”option,
activities. Other kids learn best through congregations connect the making it easy for smaller
writing and reading activities. Still others readings from worship to congregations or congregations
learn best through a combination of activities. lessons in Sunday school. who prefer a multi-age Sunday
Spark has been designed by children’s school program format.
education experts to accommodate all of The Lectionary curriculum model follows stories in the The Rotation model provides 8 workshop rotation options.
the different ways kids learn. Revised Common Lectionary. Throughout the three–year cycle, In this model, kids spend more than one week on each Bible
each lesson comes from a Bible story in the Old Testament, the Gospels, or Acts, story and visit a different workshop each week in order to
Kids explore their faith through interactive
so the story kids learn in Sunday school coincides with readings used in worship. experience that same story from a different perspective.
activities and games, colorful lesson leaflets,
creative art projects, and engaging music. This model is designed for classroom use and works best for congregations who are Each workshop rotation for kids in Kindergarten through Grade 6 is focused on a rich Bible
looking for a curriculum that connects readings from worship with Sunday school. story or group of Bible stories. Workshop rotations include: Art, Bible Skills and Games,
Spark is designed to Computer Lab, Cooking, Creative Drama, Music, Science, and Video. Preschoolers will
accommodate all of the experience an in-room rotation with Storytelling, Art, Snack, Music, and Game stations.
different ways kids learn. Spark Lectionary covers the 3-year cycle of the Revised Common Lectionary. Each week the
The curricular resources are organized into four separate age groupings:
Preschool (in-room rotation) Lower Elementary (workshop rotations)
Bible story comes from the Old Testament, the Gospels or Acts. Below is the scope and
sequence for Fall 2009, Lectionary Year B. All Kids (K—Gr. 6 workshop rotations) Upper Elementary (workshop rotations)
Lectionary 24/15 Pentecost Peter’s Faith Mark 8:27-38 Spark Rotation offers a total of 48 story options that cover key Bible stories and influential
Lectionary 25/16 Pentecost Who is the Greatest? Mark 9:30-37 Bible characters. Below are the Spark Rotation story options available for use this Fall.
Lectionary 26/17 Pentecost Share God’s Love Mark 9:38-50
Lectionary 27/18 Pentecost Adam and Eve Genesis 2:4-25
Creation Genesis 1:1-31; 2:4-25
Lectionary 28/19 Pentecost A Rich Man’s Questions Mark 10:17-31
The First Sin Genesis 3:1-24
Lectionary 29/20 Pentecost James and John Mark 10:35-45
Joseph and His Brothers Genesis 37:1-28
Lectionary 30/21 Pentecost Bartimaeus Sees Mark 10:46-52 Joseph and Pharaoh Genesis 39:20-41:57; 45:1-15; 50:15-21
Lectionary 31/22 Pentecost A Message from God Deuteronomy 6:1-9 Queen Esther Esther 2:5-18; 3:1-6; 8:1-17
Lectionary 32/23 Pentecost The Widow’s Offering Mark 12:38-44 Banquet with Simon Luke 7:36-50
Lectionary 33/24 Pentecost Be Ready Mark 13:1-8 Ruth Ruth 1:1-22; 2:1-17
Reign of Christ Christ the King John 18:33-37 Jesus Is Born Matthew 1:18-25; 2:1-12 ; Luke 1:26-58; 2:1-20
Complete scope and sequence is available at activatefaith.org Complete scope and sequence is available at activatefaith.org
activatefaith.org 800.328.4648
4. + New Year/New Product Mailer January 2009
My role: Concept, Image Selection, Copywriter
Dotted lines are fold lines. Turn o fold guide layer before output.
Minneapolis, MN
Permit No. 533
Nonprofit Org.
U.S. Postage
At Augsburg Fortress, we
PAID
have renewed our mission of
supporting your ministry—
providing faith formation and
worship resources that inspire
Lutherans of all ages and
backgrounds to get
involved and to live
their faith.
P.O. Box 1209. Minneapolis, MN 55440-1209
augsburgfortress.org
Grow
your online order of $75.00
25.00 Use promo code: GROW25. O er
Receive
good through June 30, 2009.
o
Worship Bibles
PRJ013554-0309
Evangelical Lutheran Worship Lutheran Study Bible
$
Respecting the many expressions of worship that are used Inviting and reader-friendly, Lutheran Study Bible (NRSV) helps
throughout the church, grounded in our faithful heritage readers encounter Scripture in a fresh, new way!
and new ideas that keep worship vibrant.
New Product Mailer-ELCA.indd 1 3/19/09 12:27:22 PM
5. +
sparkhouse
PRODUCT DESIGNER, SPARKHOUSE
MINNEAPOLIS, MN 4/6/2009-PRESENT
Co-creator of a new children’s curriculum
centered in environmental awareness and
advocacy. www.wearesparkhouse.org/
renew
Responsible for product design, branding,
sourcing, editing and marketing new
products for sparkhouse.
Responsible for helping to build the
sparkhouse brand, public relations and
marketing strategy
Event coordinator for internal and external
events.
Customer service and social media
management in a start-up business
environment.
6. +
Product Design
ReNew: The Green VBS was created during the summer of 2009.
ReNew is an environmentally- focused VBS curriculum for church
communities that easily empowers kids to make positive change
for themselves, the community, and the world as they grow in faith.
I served as co-product designer and marketer of the product.
7. Going Green with ReNew!
Combined with teaching Jesus’ Parable of the Sower, ReNew
focuses on ecology and caring for creation in all aspects of the
program, from the activities kids do each day to the program
materials.
+ Going green is a process—some changes are easier to make than
others. While the core ReNew activities are based on “green”
practices, the curriculum offers many options to go “greener” or
“greenest” to meet the church’s needs.
Going green may not be the “easiest” thing to do, but growing as
environmental stewards and caring for God’s creation are active
ways to demonstrate faith.
As kids and adults work together to change their world, they
celebrate and share their gifts and talents with all creation.
8. +
Establishing the
ReNew Team
To create ReNew, we gathered and
worked with an amazing team—
combining environmental education
experts (Marcie Oltman, Ami Voeltz,
April Rust), artists, musicians, writers
and theologians from many different
religious denominations.
Our collaboration resulted in 360
pages of curriculum, a music CD,
sheet music, an overview and
decorating DVD and amazing
learning tools for kids!
9. +
The Challenge of Creating a
Truly Green Resource
ReNew focuses on ecology and caring for
creation in all aspects of the program, from the
activities kids do each day to the program
materials.
It was really important throughout the
development process to think of the entire life
cycle of the product and how people engage
with the product in order to create a resource
that is truly green and inspires kids and adults
to care for the earth.
We decided to manufacture all of the ReNew
resources using recycled materials and to
make them recyclable. Many of the resources
can also be used after the VBS week is over.
11. +
Beyond creating a curriculum that is
environmentally focused, we set out to
create an exceptional learning
experience for kids.
To do so, we worked with educators to
design an experience that is age
appropriate, addresses different
reading levels and involves the
multiple intelligences of children to
engage them in active learning.
A Fun & Transformational
Experience for Children
Although current threats to our environment can
seem scary, ReNew is about hope, opportunity, and
service. Kids and congregations lead the way as
stewards of the earth
13. +
Visually Telling A Story
The challenge: Help customers visualize
what a “green” learning environment
may look like.
The plan: Partner with decorating
volunteers to create activity site
environments out of recycled and
repurposed items only, over a period of
three days.
The location: Wayzata Community
Church during their annual rummage
sale (the largest rummage sale in the
Midwest).
My role: Scriptwriting, overall set design
and talent manager.
14. +
What a green learning
environment could look like…
15. +
What a green learning
environment could look like…
16. Decorating Focus
Practical for customers
Recycled and Repurposed
Materials
Safety for Children
Inspirational, Tactile, Room for
+ Wonder and Free Play.
Colorful
Could easily be replicated in
different environments.
Visually telling the Bible story and
explaining green concepts in a
variety of ways.
17. +
An Age-Appropriate
Environment for Preschoolers
Tactile (all materials that make up the flower
wall are attached to the background using
Velcro, so kids can move the items and re-
imagine the environment)
Room for Wonder and Free Play
Safety
At an appropriate height to engage
preschoolers
18. +
ReNew Decorating Video Final Product
Featuring Sasha Andreev,
of HGTV’s Decorating Cents and Curb Appeal
To View the Decorating Video, please visit YouTube
http://www.youtube.com/watch?v=enLjNbAfUYI
19. +
ReNew Marketing
The ReNew marketing goals are to reach 55,000 congregations via
mail, print advertising, email, web banner ads and social
networking. I was responsible for the overall marketing plan and
execution of tactics.
20. + The ReNew Website
The site focuses on giving customers an
opportunity to preview ReNew: the Green
VBS online.
Activity site, Samples, Decorating Tips, Daily
Themes, Program Overview, Music
Samples, Clip Art.
www.wearesparkhouse.org/renew
21. +
The ReNew Commercial
My role: Concept & Scriptwriting
To View the ReNew Commercial Video, please visit YouTube
http://www.youtube.com/watch?v=aAr76ESFgw8
The ReNew Overview Video
This particular video is part of a three video series explaining
the ReNew product line. My role: concept, scriptwriting and
presenting.
To View the Overview Video, please visit YouTube
http://www.youtube.com/watch?v=TsNEkrhzcmw
22. +
ReNew email campaign
(emailed to 50,000 customers)
My role: Concept and copywriting
ReNew Postcard
Building Awareness for the Brand
My role: Concept and copywriting
Does your VBS experience have the power
to change the world?
2800 Lyndale Avenue South
Minneapolis, MN 55408-2108
Sparkhouse is a new
resource design group—
collaborating with
church communities to
reimagine our future.
THE GREEN VBS™
Grow in Faith. Have Fun. Change The World.
Get ready to grow in faith,
have fun, and change the world.
ReNew: The Green VBS™ brings God’s word
and ecology together in a fun and engaging
experience for kids.
wearesparkhouse.com
Get ready to care for God’s creation
together. Preorder your starter kit at
wearesparkhouse.org
Parable of the Sower
ReNew Postcardv3.indd 2 9/22/09 11:25:23 AM
23. +
ReNew Ads (appearing in Children’s Ministry Magazine)
My role: Concept and copywriting
Grounded in Jesus’
Parable of the Sower,
ReNew: The Green VBSTM
empowers kids through
hope, opportunity,
and service.
Does your VBS experience have
the power to change the world?
Grounded in Jesus’ Parable of the Sower,
ReNew: The Green VBS TM empowers kids
through hope, opportunity, and service.
™
wearesparkhouse.org
To learn more and order your starter kit, visit wearesparkhouse.org/renew
PRJ014562-1109
Are you ready? Visit wearesparkhouse.org to get started!
24. Social Networking
I established the following social networking sites to help
market the ReNew brand.
Facebook
http://www.facebook.com/#/renewvbs?ref=ts
+ The ReNew blog:
http://renewvbs.blogspot.com/
Watch ReNew intro and decorating videos on YouTube
http://www.youtube.com/user/wearesparkhouse
Download samples at the website:
www.wearesparkhouse.org/renew
25. Additional Leadership
Experience
Video Coordinator: Responsible (2007 & 2008) for the execution of a
video promotional piece, sent to over 10,000 customers, that resulted in
a total revenue of over $1.6M (2008).
Rebranding: Member of rebranding team responsible for the 2009
launch of Augsburg Fortress’ new corporate identity. Responsible for
catalog redesign and the continued communication of strategic
marketing objectives and brand enforcement.
+ Intranet development: Member of team responsible for building the
new corporate intranet site. Develop and post new content, report on
usage and train users on functionality.
Leader of the Augsburg Fortress “Go Green” team: Campaign for
environmental advocacy, ensures cost-effective and environmentally
friendly business decisions, manages $2000 annual budget, responsible
for coordinating vendor relationships when partnering on environment-
focused business objectives. (10/2007-present)
Representative of Augsburg Fortress at numerous national sales
events. Responsible for event preparation, sales and marketing during
the event, and post event analysis. Average 2-3 events per year
26. +
Rachel Anderson
4964 Emmit Dr. N. Unit 8
Hugo, MN 55038
612-384-3246
rajoroja@gmail.com
Thank you for viewing my profile
Please contact me for more work samples
and professional references.
