1. TEXT WORTHY NEWSLETTER
DEAR READERS
So far 2012 is off to a great start. Companies appear to be spending more money on their
brands and on new technologies. Today it is all about becoming about creating
interesting content whether it is for your website, social media or other marketing
materials. Consumers want to be engaged on a personal level and technology is making
is easier and easier to track behavior.
Sincerely,
Taylor G. Abbett, President T Opening/Parking Promotion,
Sports & Exhibition Authority and
Alco Parking Corporation
OLD/NEW ARRIVALS
Many thanks to our fall Interns, they did a great job: Meredith Carber, The University of
Pittsburgh; Nia Lafferty, Duquesne University; Matthew Lapes, The University of
Pittsburgh; and Smita Shree. We would like to welcome our new spring interns: Kathryn
HOME ABOUT ACADEMICS ADMISSIONS ATHLETHICS VOLUNTEERS ALUMNI GIVING CONTACT
Walker, The University of Pittsburgh; Jocelyn Wolfe, Duquesne University; Lindsay Palmer,
Duquesne University; Aytac Akkan Karaguzel, Pittsburgh Film Markers; and Michael NURTURING FAITH,
INSPIRING EXCELLENCE
Lastig, Duquesne University. Quality academic education dependent on an organized
plan of basic content with special attention given to the
integration of Gospel values.
LEARN MORE
SOCIAL CORNER:
EMAIL MARKETING DEAD? Christ the Divine Teacher Catholic Academy is a
TEACHER PAGES
By Laura Osmolinski
Find your teacher’s
Pittsburgh Diocesan Regional elementary school
page for news and
providing a Catholic educational program for
updates.
students enrolled in grades pre-kindergarten
through eight. Located in Aspinwall, PA, the school
VIEW PAGES
currently serves families residing in the Fox
Chapel, Shaler, Hampton, Riverview, and
Tailored Marketing is now offering new branding services
Pittsburgh school districts.
CALENDAR
The success of our program is manifested by our
Daily calendar, Lunch
excellent results on national standardized
menus, and Volunteer
to clients in the form of email marketing. Think email
achievement tests and the levels of
schedules
accomplishment that have been obtained by our
graduates as they continue their educational VIEW MONTH
program and enter the mainstream of society.
Christ the Divine Teacher Catholic Academy is
UPCOMING EVENTS
seems a little old school? Well, you’re right; email has been
accredited by the Middle States Association of
Colleges and Schools, Commission on Elementary 2/14 - St. Valentine’s Day
Schools. 3/3 - Night at the Races
around for 40 years and is being overtaken by texting, Christ The Divine Teacher Catholic Academy . 205 Brilliant Ave. Pittsburgh, PA 15215 . 412-781-7927 . fax 412-781-0891
instant messaging, and Facebook messaging. But I think
Website Design and Development,
it’s safe to say that you haven’t given up your personal Christ the Divine Teacher Catholic Academy
email account yet, have you? This is simply because email
is still useful and universally accepted. According to a guy
named Chip House, who makes a living out of email
marketing; “There’s never been a better time to do it. Email marketing is getting more
exciting because of some of the things you’re able to do with it.” TMI has taken this
middle-aged technology and refined the process to work seamlessly in a variety of
marketing plans. We focus on giving your target customers value added messaging rather
than SPAM emails full of sales pitches and pure noise. It works because customers are
getting value from your company before they even buy any of your products or services,
which in the end actually makes them more likely to make a purchase.
Email marketing also works well with social media strategies. Both are built around
providing your customers with value, and both allow you to connect with your customers
on levels never before achieved with other forms of marketing. Many companies are
failing to see the value of social media, and those that do still aren’t taking full Database Interface and Development,
advantage of it. It’s time to get real, stop using social media as another avenue to NACS – The Association for Convenience
and Fuels Retailing
broadcast yourself. We’ve found the best results come from full on engagement
and not being afraid to ask the tough questions. Social media is a fantastic
tool for progress, but only if you can effectively harness its power.

2. TEXT WORTHY NEWSLETTER
THE NEXT GENERATION OF MOBILE
By Taylor Abbett
Proximity Marketing – If you haven’t heard this buzz word yet you soon will.
The idea centers around the ability to push information/offers to a consumer’s
smartphone based on their specific geographic location. Imagine that you are
running in a park and using a smartphone application you get the typical
weather, events going on at the park, rest room areas, first aid stations etc. and
also a message from a sporting goods store with a great offer on the new
running shoes you wanted. Take it a step further, you are now walking past the
sporting goods store and again receive an offer to prompt you to walk into the store and
make a final purchase. In short it is a marketers dream, a tremendous way to target people who are interested
in your product or service. Think of it as taking location-based marketing to an even greater level of “local,” and being
contextually relevant in absolute terms. Proximity marketing allows business to leverage their strengths and create an
even more memorable interaction for consumers and, by extension, motivate return visits and increase ROI. Google
has already said they are going to start doing it with their platforms but the playing field is not limited to them and is
much much bigger! It might be Big Brother to some but it’s a marketing tool that is here to stay.
CONNECT
WITH US
facebook.com/tailoredmarketing twitter.com/TailoredMktg linkedin.com/company/
tailored-marketing-inc._2
CLIENT SPOTLIGHT:
INDIANA COUNTY CHAMBER OF COMMERCE
Project: The Indiana County Chamber of Commerce sought TMI’s services to jumpstart
a pilot program for the creation and marketing of chamber WAPs (mobile websites).
These mobile sites will allow chambers to communicate with their members more
efficiently via mobile. The Indiana chamber and TMI hope that a new WAP will bring
new business into the area, help spread information about the chamber and special @IndCntyChamber Twitter Feed:
Economic Development Specialist Job in
events, and offer a member directory for easy access to member contact information. PA-Indiana - TheIndianaGazette:
http://bit.ly/qatVYW via @AddThis
Strategy: TMI created and launched the WAP for the Indiana County Chamber of MEMBER DIRECTORY
Commerce. In addition to the WAP itself, TMI produced QR codes which link directly to FEATURED EVENTS
the mobile site. QR codes were placed on marketing materials such as flyers, posters, MEMBER SPOTLIGHT
table tents for chamber events, and their member newsletter. ABOUT THE CHAMBER
Brought to you by
Results: Within the few months that that WAP has been public, it has
Site developed by Tailored Marketing Inc.
received over 3,000 visitors with 30% of those being directed from
the marketing QR codes. As part of this pilot program, TMI hopes to
convince both the chamber and its members that WAPs are an
efficient way to spend marketing dollars.
INDCNTYCHAMBER.MOBI