Your SlideShare is downloading. ×
0
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Mr. Nihal Mehta's presentation at QITCOM 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mr. Nihal Mehta's presentation at QITCOM 2011

397

Published on

QITCOM 2011 …

QITCOM 2011


Presentation:
The Unstoppable Rise of Mobile Marketing

Presenter:
Mr. Nihal Mehta - CEO, BUZZD

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
397
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Most of the world can not!
  • There is a lot to think though, one-size does not fit all…
  • http://www.marketingcharts.com/wp/wp-content/uploads/2010/03/nielsen-us-smartphone-mar-2010.jpg
  • Transcript

    • 1. The unstoppable rise of mobile. may 2011 @nihalmehta
    • 2. mobile is putting nearly everything within “the arms reach of desire” along the customer’s journey 3
    • 3. Can you imagine living without it? Why mobile?
    • 4. – 6.8 billion people – 5+ billion mobile subscriptions • 3+ Billion unique – US – 277 million subscriptions • 233 million unique The rest of the world can’t
    • 5. Convergence Economy Marketing opportunities Speed Handsets Data tariffs Industry promotion The drivers for growth Consumer behavior
    • 6. more than a phone… mobile is a cornerstone to the daily lives to the vast majority 7
    • 7. is about convenience & need mobile is an access point Consumer channel choice
    • 8. Mobile 3rd Most Used Media Channel Source: Microsoft Advertising Mobile Consumer Vertical Study - The Future of Mobile Advertising, Nov. 11, 2009 Average number of hours per week spent with:
    • 9. Print Recordings Cinema Radio TV Internet Mobile The 7th mass media Source: Tomi Ahonen (2010)
    • 10. The convergence of media TV Radio Recordings Comms. Print Cinema Source: Ahonen (2007) Internet
    • 11. The many paths of mobile Content Source: comScore (Feb. 2010)
    • 12. U.S. Text Messaging Growth 0 20 40 60 80 100 120 140 160 Dec 00 Dec 01 Dec 02 Dec 03 Dec 04 Dec 05 4.6 9.7 18.7 48.1 110.4 152.6 Source: CTIA Semi-Annual Wireless Survey; Tomi Ahonen, 2010 Worldwide est: 8 trillion messages in 2011 (Billions of messages)
    • 13. 14
    • 14. Mobile App Proliferation Source: Sharma Consulting (2010)
    • 15. Social Networking has surpassed emailing
    • 16. Mobile Social Networking ~80mm by 2015
    • 17. Mobile Users Access a Wide Range of Content 49% 44% 36% 34% 31% 29% 24% 22% 21% 21% 20% 18% 18% 17% 15% 13% 13% 12% 12% 12% weather search news maps sports information entertainment news movie information stock quotes or financial news bank accounts tech news restaurant information traffic reports business directories general reference classifieds television guides gaming information electronic payments auction sites online retail Top 20 Mobile Content Categories Reach Among Active Users (Browsing, Apps, SMS), April 2010, US Product:comScore MobiLens Data: Three month average ending April 2010
    • 18. Mobile Internet Growth
    • 19. Mobile Internet Growth
    • 20. Myriad of Devices Feature 20% - 25% of the US Market 75% - 80% of the US Market Smartphone Connected in other ways
    • 21. Tomorrow (U.S.)
    • 22. Android overtaking iOS, Symbian 24 The Long View - Deloitte Predictions - Mobile Media World
    • 23. Android is now top selling smartphone globally (Q4 2010) 25

    ×