ELECTRIC YARN         A Next Generation Transmedia Firmwww.electric-yarn.com                smacnair@electric-yarn.com
Our VisionReimagine how stories are developed, told,experienced and sharedwww.electric-yarn.com                 smacnair@e...
Strong TeamThe firm’s core strength is its diverse experience, deepexpertise and ability to call on established relationsh...
What We DoWe develop intellectual property into digitalproducts and multi-platform franchiseswww.electric-yarn.com        ...
Our Services and ProductsTransmedia                      Multi-media             360°Consulting              +   Product &...
Josie Robin, Science Fiend                        Multi-platform, Edutainment Franchise                              Serie...
Josie Robin, Science Fiend               Immersive ExperiencePop-Up Lessonswww.electric-yarn.com                          ...
Josie Robin, Science Fiend               Immersive ExperiencePop-Up LessonsTouch Interactionswww.electric-yarn.com        ...
Josie Robin, Science Fiend               Immersive ExperiencePop-Up LessonsTouch InteractionsDigital Ecosystemwww.electric...
ELECTRIC YARN         A Next Generation Transmedia Firmwww.electric-yarn.com                smacnair@electric-yarn.com
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Swanna MacNair -- Rethinking Intellectual Property: Publishers creating, controlling, and licensing IP

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At this year’s Frankfurt Book Fair, Lee Brackstone, editorial director of Faber and Faber, said, "The way we're acquiring is changing. We're not necessarily starting with books now; we are copyrighting ideas and turning them into books down the line."

Children’s publishers today are increasingly branching into cross-media and franchise development. They are creating new licensing divisions to control global rights and building consumer products teams to see variety of opportunities through to fruition. They are owning and controlling intellectual property in entirely new ways for the publishing business – evolving to look more like Hollywood studios. This panel will discuss the high return on children’s brands and how publishers are working with authors and traditional partners in new ways.

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  • Swanna MacNair -- Rethinking Intellectual Property: Publishers creating, controlling, and licensing IP

    1. 1. ELECTRIC YARN A Next Generation Transmedia Firmwww.electric-yarn.com smacnair@electric-yarn.com
    2. 2. Our VisionReimagine how stories are developed, told,experienced and sharedwww.electric-yarn.com smacnair@electric-yarn.com
    3. 3. Strong TeamThe firm’s core strength is its diverse experience, deepexpertise and ability to call on established relationshipsin order to evolve stories into successful franchises Experience ๏ An established name in the sale, packaging andSwanna MacNair development of projects across multiple platforms for major publishers, film and TV studios ๏ MacNair acquires clients and closes deals for franchise distribution and develops and packages intellectual property ๏ An operations and technology specialist focused on largeLorna Curtis scale, global product and software implementations ๏ Curtis oversees the strategy and management of digital product development and all technology processes ๏ A veteran producer and marketer of mobile, app, web,Elizabeth Chapin social and e-commerce content with an MBA from Columbia University ๏ Chapin leads digital marketing, PR, business development and IP brand strategieswww.electric-yarn.com smacnair@electric-yarn.com
    4. 4. What We DoWe develop intellectual property into digitalproducts and multi-platform franchiseswww.electric-yarn.com smacnair@electric-yarn.com
    5. 5. Our Services and ProductsTransmedia Multi-media 360°Consulting + Product & Franchise = Brand Service Development Experiencewww.electric-yarn.com smacnair@electric-yarn.com
    6. 6. Josie Robin, Science Fiend Multi-platform, Edutainment Franchise Series of Storybook Apps, E-books and Science Games Brings a love of science and discovery to children Creates new experiences with larger-than-life storytelling Promotes a message of girl empowerment Intelligent and Independent Curious and Determined Relatable and Inspirational Future PhD!www.electric-yarn.com smacnair@electric-yarn.com
    7. 7. Josie Robin, Science Fiend Immersive ExperiencePop-Up Lessonswww.electric-yarn.com smacnair@electric-yarn.com
    8. 8. Josie Robin, Science Fiend Immersive ExperiencePop-Up LessonsTouch Interactionswww.electric-yarn.com smacnair@electric-yarn.com
    9. 9. Josie Robin, Science Fiend Immersive ExperiencePop-Up LessonsTouch InteractionsDigital Ecosystemwww.electric-yarn.com smacnair@electric-yarn.com
    10. 10. ELECTRIC YARN A Next Generation Transmedia Firmwww.electric-yarn.com smacnair@electric-yarn.com

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