At this year’s Frankfurt Book Fair, Lee Brackstone, editorial director of Faber and Faber, said, "The way we're acquiring is changing. We're not necessarily starting with books now; we are copyrighting ideas and turning them into books down the line."
Children’s publishers today are increasingly branching into cross-media and franchise development. They are creating new licensing divisions to control global rights and building consumer products teams to see variety of opportunities through to fruition. They are owning and controlling intellectual property in entirely new ways for the publishing business – evolving to look more like Hollywood studios. This panel will discuss the high return on children’s brands and how publishers are working with authors and traditional partners in new ways.
Swanna MacNair -- Rethinking Intellectual Property: Publishers creating, controlling, and licensing IP
1. ELECTRIC YARN
A Next Generation Transmedia Firm
www.electric-yarn.com smacnair@electric-yarn.com
2. Our Vision
Reimagine how stories are developed, told,
experienced and shared
www.electric-yarn.com smacnair@electric-yarn.com
3. Strong Team
The firm’s core strength is its diverse experience, deep
expertise and ability to call on established relationships
in order to evolve stories into successful franchises
Experience
๏ An established name in the sale, packaging and
Swanna MacNair development of projects across multiple platforms for major
publishers, film and TV studios
๏ MacNair acquires clients and closes deals for franchise
distribution and develops and packages intellectual property
๏ An operations and technology specialist focused on large
Lorna Curtis scale, global product and software implementations
๏ Curtis oversees the strategy and management of digital
product development and all technology processes
๏ A veteran producer and marketer of mobile, app, web,
Elizabeth Chapin social and e-commerce content with an MBA from Columbia
University
๏ Chapin leads digital marketing, PR, business development
and IP brand strategies
www.electric-yarn.com smacnair@electric-yarn.com
4. What We Do
We develop intellectual property into digital
products and multi-platform franchises
www.electric-yarn.com smacnair@electric-yarn.com
5. Our Services and Products
Transmedia Multi-media 360°
Consulting + Product & Franchise = Brand
Service Development Experience
www.electric-yarn.com smacnair@electric-yarn.com
6. Josie Robin, Science Fiend
Multi-platform, Edutainment Franchise
Series of Storybook Apps, E-books and Science Games
Brings a love of science and discovery to children
Creates new experiences with larger-than-life storytelling
Promotes a message of girl empowerment
Intelligent and Independent
Curious and Determined
Relatable and Inspirational
Future PhD!
www.electric-yarn.com smacnair@electric-yarn.com