Prolifics at IBM Lotusphere 2012

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At IBM Lotusphere 2012 in Orlando, Prolifics hosted a speaking session with customer IDP on their InsuraSphere Agent Portal.

Session Description:
By providing Exceptional Web Experiences organizations can attract and retain the best customers, improve brand loyalty, increase customer satisfaction, and lower operational costs. Prolifics and Insurance Data Processing (IDP) will share how they are providing insurance companies the capabilities they need to compete in the competitive insurance market. Learn how IDP, working with Prolifics, leveraged IBM Portal and IBM Forms to create a social portal to enable agents to quickly respond to customer inquiries, access 24/7 connectivity and provide policy quotes in real time, giving the agents a competitive edge. Easy customization by IDP ensures fast time to value for each customer with a unique customized brand appearance and allows IDP to offer the solution to thousands of prospects.

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Prolifics at IBM Lotusphere 2012

  1. 1. CS 118 Business AgilityThrough Architecture & IBMTechnologyBob Blitshtein | CEO | Insurance DataProcessing, Inc. (IDP)Niral Jhaveri | Practice Director- UserExperience | Prolfiics© 2012 IBM Corporation
  2. 2. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesBREAKING NEWS!! Just announced @Lotusphere2012 Best Industry Oriented Social Business 2| © 2012 IBM Corporation
  3. 3. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesAgility through Architecture & IBM Technology • Why I am here standing before you today? • IDP’s background and history • IDP’s Challenge . . . How to go from legacy to cutting edge and agile • How IDP Achieved Business Agility Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 3| © 2012 IBM Corporation
  4. 4. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesAgility through Architecture & IBM Technology • Why I am here standing before you today? • IDP’s background and history • IDP’s Challenge . . . How to go from legacy to cutting edge and agile • How IDP Achieved Business Agility Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 4| © 2012 IBM Corporation
  5. 5. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesWhy am I here today?• IDP developed an entirely and exclusively IBM Technology Stack based Universal System Architecture (USA) to enable all of our product/application development• Because our USA makes possible the rapid development and deployment of state of the art, enterprise grade Web 2.0, SOA, BPM and Rules based applications that also integrate with existing and/or legacy assets• Because IDP was able to deliver to the market place 4 state of the art products in 4 months (with help from and thanks to Prolifics professional services)• Because IDP is able to leverage its USA (without any modifcations) to expand its product offering to 9 products across multiple channels (e.g. mobile) and countries• Because other companies and industries can also beneft from our architecture and IBM technology experience as well expertise Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 5| © 2012 IBM Corporation
  6. 6. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesAbout Insurance Data Processing (IDP)• IDP was founded by former IBM Employee in 1949• Probably the longest tenured insurance technology company in the world (except for IBM)• Exclusively serving property and casualty (P & C) insurance companies for 62 years• We have deep insurance expertise and intellectual property• New CEO started 1 year go - Bob Blitshtein, most recently head of architecture at AIG’s Chartis Unit ($50 billion annual premium)• Began the work to turn IDP into a game changer• Currently serving and supporting the operations of 26 insurance carriers• Expecting to rapidly grow to 100+ customers (enabled to recently created agility) Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 6| © 2012 IBM Corporation
  7. 7. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesWe’ve made mistakes too…• For our ETL component we initially chose an open source ETL vendor ‒ Virtually impossible to fnd the needed skill set ‒ We paid top dollar ($$$) for professional services ‒ The upgrade from the community version was not cheap ‒ The product was inadequately documented ‒ None of developers could run with it – we let 5 try• Bottom line – we experienced a cash loss ($$$)• Lesson Learned – don’t do that again. The hidden costs of open source can be painful and costly! Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 7| © 2012 IBM Corporation
  8. 8. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesIDP’s Technology ChallengesProviding Technology Enabled Business Solutons that Help Insurance CompaniesExcel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 8| © 2012 IBM Corporation
  9. 9. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesWe wanted to create solutons to fully support theinsurance front office Policy Holder or We wanted to support Policy Holder Insurance Shopper Insurance Shopper every type of interaction between insurance Agent consumers, agents and (Independent, Captve or Internal) insurance companies (regardless of insurance company business Insurance Company Back Office System(s) model) • Policy Administration • Billing • Claims Management Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 9| © 2012 IBM Corporation
  10. 10. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesWhich technology should we base (bet)our business on? Fox Pro Apps + IP VB Apps + IP COBOL Apps + IP . NET Apps and IP New Development & IP Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 10 | © 2012 IBM Corporation
  11. 11. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesOur Technology Selecton Criteria was rigorousq Does it support our going forward architecture?q Are the development skills readily available in the market place?q Is the development process visual and self documenting?q Do adequate design and development stage tools exist?q Is it Web 2.0, SOA, BPM and Rules based?q Will it integrate with our legacy/existing assets (e.g. .NET, SQL Server, flat fles, XML messages, etc.)q Will it scale to support 1000+ insurance carriers running on our SaaS platformq Will it scale to support 10+ million consumers using our SaaS platformq Will we be able to make use of newly built assets in many circumstances without cutting & pasting codeq Can a small (but smart) development team “bang out a bunch” of high quiality apps quicklyq Will it get us out of the mode of writing procedural code that is expensive to write and difficult to test and maintain?q Is it cost effective (including all hidden costs)?q Does it give us a single throat to choke? Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 11 | © 2012 IBM Corporation
  12. 12. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesHow IDP Achieved Business AgilityProviding Technology Enabled Business Solutons that Help Insurance CompaniesExcel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 12 | © 2012 IBM Corporation
  13. 13. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesAnd the winner is…Providing Technology Enabled Business Solutons that Help Insurance CompaniesExcel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 13 | © 2012 IBM Corporation
  14. 14. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesWe created the IDP Universal System Architecture(iUSA) to enable all of our products• Built entrely and exclusively on the IBM Technology Stack• Integrates with and leverages our existing assets• Can be maintained by a relatively small team• Enables us to focus our attention on application specifc meta data and not inventing architectures for each product• Signifcantly accelerates the development process• Allows for the delivery of our products on premises or even multi-tenant software as a service (SaaS)• Can support the needs of any industry (insurance, banking, healthcare, government, B2b, B2C, etc.) Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 14 | © 2012 IBM Corporation
  15. 15. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance Companies Phase Both SaaS and on 1 premises delivery Insurance Front Office SolutonsInsurance Company InsuraSphere Employees Agent Portal 100+ Features1000+ Insurance Companies IDP Universal System Architecture (iUSA) InsuraSphere IBM WebSphere IBM WebSphere IBM DB 2 iLog Business Rules Insured Portal Portal Applicaton Server Engine 50+ Features 10s of millions Customer and Agents IBM Web Content IBM WebSphere IBM WebSphere User Specific IBM Data Stage Manager Process Server MQ InsuraSphere Variatons & 100,000+ Website Agents Configuratons IBM WebSphere IBM Business 50+ Features IBM Forms Enterprise Service IBM Cognos Bus Fabric Both Design Time InsuraSphere & Run Time Website Policy Holders Widgets 25+ Features 10 million+ Consumers Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 15 | © 2012 IBM Corporation
  16. 16. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance Companies Phase Both SaaS and on 2 premises delivery End to EndInsurance Company Insurance Employees Solutons1000+ Insurance Companies IDP Universal System Architecture (iUSA) 10s of millions IBM WebSphere IBM WebSphere IBM DB 2 iLog Business Rules Customer and Portal Applicaton Server Engine User Specific Variatons & Agents IBM Web Content IBM WebSphere IBM WebSphere Configuratons IBM Data Stage Manager Process Server MQ 100,000+ Agents Both Design IBM Forms IBM WebSphere Enterprise Service IBM Cognos IBM Business Time & Run Time Bus Fabric Policy Holders Country Specific IBM Smart Cloud Variatons In 10 million+ •Language Consumers •Currency •Business Practices The Insurance Industry as a Service Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 16 | © 2012 IBM Corporation
  17. 17. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance Companies Thanks to our Universal System Architecture we’re going mobile with no architecture changes “InsuraSphere mobile solutons even work with an insurance company’s existing agent and insured portals . . . with no architecture changes.”Providing Technology Enabled Business Solutons that Help Insurance CompaniesExcel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 17 | © 2012 IBM Corporation
  18. 18. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesPhase 1 Phase 24 Products 9+ Products, any future product1 Delivery Channel 5 Delivery Channels (Mobile platforms)1 Country 100+ CountriesChanges in iUSA Architecture Needed to Support New Business Needs NONE Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 18 | © 2012 IBM Corporation
  19. 19. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesHow did they do that? Let’s find out… Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 19 | © 2012 IBM Corporation
  20. 20. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesWe built our products on top of IBM’s Technology Stack IDP Universal System Architecture (iUSA) IBM WebSphere IBM WebSphere iLog Business Rules IBM DB2 Portal Applicaton Server Engine IBM Web Content IBM WebSphere IBM WebSphere IBM Data Stage Manager Process Server MQ IBM WebSphere IBM Forms Enterprise Service IBM Cognos IBM Business Fabric Bus Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 20 | © 2012 IBM Corporation
  21. 21. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesOur Universal System Architecture makes all of ourapplicatons possible IDP’s Proprietary Universal System Architecture (iUSA) IBM IBM Component IBM Component Component IBM cr et Se IBM Component Component Top Meta Data Meta Data Meta Data Type #1 Type #2 Type #3 Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 21 | © 2012 IBM Corporation
  22. 22. The Internet Insurance Platform that Empowers and Connects Consumers, Agents & Insurance CompaniesPlease feel free to call or email mefor more informaton about ourUniversal System ArchitectureBob BlitshteinChief Executive OfficerTel: (267) 620-2319Bob@IDPnet.com Providing Technology Enabled Business Solutons that Help Insurance Companies Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com 22 | © 2012 IBM Corporation
  23. 23. InsuraSphere PortalNiral JhaveriPractice Director- User Experience 23 | © 2012 IBM Corporation
  24. 24. P r o lif ic s – A n A c c o m p lis h e d C r o s s - B r a n d I B M S o f t w a r e P a r t n e r A L o n g R e c o r d O f I B M H o n o r s M u l ti A w a r d - w in n in g :  2 0 1 1 I B M L o t u s A w a r d F in a lis t f o r D e liv e r in g a n E x c e p ti o n a l W e b E x p e r ie n c e a n d D is ti n g u is h e d B u s in e s s A c h ie v e m e n t T e c h n ic a l I n n o v a t io n A w a r d s in N o r t h A m e r ic a a n d t h e M id d le E a s t  2 0 1 0 L o t u s B e s t E n d - U s e r S o lu ti o n A w a r d  S e r v i c e d o v e r 1 2 0 0 I B M s o ft w a r e a c c o u n t s i n t h e p a s t 8 y e a r s ; im p le m e n te d o v e r 2 5 0 p o r ta ls  2 0 1 0 L o t u s B e s t I n d u s t r y S o lu ti o n A w a r d  C l o s e d o v e r 1 5 0 c o m p e ti tiv e w i n s t o I B M s o ft w a r e ; c o n d u c t e d  2 0 0 8 O u t s t a n d in g S O A S o lu ti o n A w a r d o v e r 6 0 m i g r a ti o n s t o W e b S p h e r e f r o m c o m p e ti n g t e c h n o l o g y  2 0 0 8 O v e r a ll T e c h n ic a l E x c e lle n c e A w a r d  P r o l i f c s b o a s t s o v e r 4 0 0 J 2 E E , W e b S p h e r e , L o t u s , I n f o r m a ti o n M a n a g e m e n t , T i v o l i , R a ti o n a l c e r ti fc a ti o n s f o r a r c h i t e c t u r e ,  2 0 0 7 O v e r a ll T e c h n ic a l E x c e lle n c e A w a r d d e v e l o p m e n t , a d m i n i s t r a ti o n , a n d p r o j e c t m a n a g e m e n t  2 0 0 6 W in n e r o f L o t u s A w a r d f o r B e s t P o r t a l S o lu ti o n  I B M ’ s h i g h e s t t e c h n i c a l r a ti n g ( L e v e l 5 ) IB M T iv o li “ A A A A c c r e d ite d ” H e a lt h c a r e C u s t o m e r s  A l s o a c c r e d i t e d f o r R e a d y f o r S O A , R e a d y f o r R a ti o n a l a n d I n f o r m a ti o n O n D e m a n d S p e c i a l t y p r o g r a m s C o v e r in g a ll IB M S o ftw a r e B r a n d s In s u r a n c e 24 | © 2012 IBM Corporation3
  25. 25. Prolifics Customers Financial Service s Healthcare Government Retail & Distribution Utilities Insurance Education | © 2012 IBM Corporation
  26. 26. A w a r d s a n d A c c o la d e s 2005 • IB M L o tu s A w a r d F in a lis t f o r B e s t P o r t a l S o lu t io n 2006 • W in n e r o f IB M L o t u s A w a r d f o r B e s t P o r ta l S o lu t io n 2007 • W i n n e r o f I B M B e a c o n A w a r d f o r O v e r a l l T e c h n i c a l E x c e l le n c e 2008 • W i n n e r o f I B M B e a c o n A w a r d f o r O v e r a l l T e c h n i c a l E x c e l le n c e • W in n e r o f IB M L o t u s A w a r d f o r B e s t I n d u s tr y S o lu t io n 2010 • W in n e r o f I B M L o t u s A w a r d f o r B e s t E n d - U s e r S o lu tio n • I B M L o t u s A w a r d F in a lis t f o r D e liv e r in g a n E x c e p t io n a l W e b 2 011 E x p e r ie n c e a n d D is t in g u is h e d B u s in e s s A c h ie v e m e n t A w a r d s in N o r th A m e r ic a a n d th e M id d le E a s t 26 | © 2012 IBM Corporation
  27. 27. IDP - Challenges 27 | © 2012 IBM Corporation
  28. 28. 28 Key Drivers ● Scalable ! Scalable! Scalable! ● Will it scale to support 1000+ insurance carriers running on our SaaS platform? ● Will it scale to support 10+ million consumers using our SaaS platform? ● Modern ● Web 2.0 , SOA, Cloud ● Mobile, Social.. ● Cost Effectve with quantfiable ROI ● Can we on board fast enough? ● Can apps be written in no time? ● Unified Development ● Ease of development ● Robust development methodology | © 2012 IBM Corporation
  29. 29. IDP - Solution 29 | © 2012 IBM Corporation
  30. 30. Solution StackØ Social Business Collaboration IB M F o rm s q Portal q Content Management q Forms IB M C o n te n t M a n a g e r IB M W e b s p h e re P o rta l | © 2012 IBM Corporation
  31. 31. 31 IBM Websphere Portal ● Create a platorm. Not W e b s p h e re P o rta l applicaton M o b ile E x c e p t io n a l u s e r e x p e r ie n c e s ● SAAS based soluton SAAS ● Secure and Compliant B u s in e s s I m p a c t S o c ia l n e tw o r k in g ● Mobile Ready W e b 2 .0 S in g le p o in t o f in t e r a c t io n ● Social Collaboraton L O B A c c e le r a to r s SOA ● Personalized access P r o c e s s In te g r a tio n ● User Interface C o lla b o r a tio n P e r s o n a liz a tio n C o n te n t m a n a g e m e n t A p p lic a tio n C o m p o s ite s S in g le p o in t in te r a c tio n S e c u r ity | © 2012 IBM Corporation
  32. 32. 32 IBM Content Manger ● Easier authoring ● More granular and personal authoring views ● Fly outs to reduce clicks ● User-focused, context-aware UX ● “Projects” let you bundle groups of changes together, staged, and preview in context of a live site ● Syndication and workflow enhancements enhance review / approval process ● Improved Portal-WCM convergence ● Friendlier URLs ● WCM leverages portal page hierarchy | © 2012 IBM Corporation
  33. 33. 33 IBM Forms ● Paper Reducton ● Self Service apps ● Digital Footprint - Digital Signatures ● Real tme decision making ● IBM Forms with Workfow knits Social Business to business process. ● Regulatory/Compliance Requirements ● Operatonal Efficiency - Data Quality / Completeness | © 2012 IBM Corporation
  34. 34. 34 Social Business ● Collaboratve platorm for agents to share and draw Policy Administration informaton Agent Portal Reinsurance Billing Insure Portal ● Opportunity to establish a "brand presence" Claims Business Intelligence ● Search- Based on profile: expertse, projects, responsibilites, and interests. ● Real-tme collaboraton where a consumer can call an agent and where an agent while on the phone with a consumer provide to him an insurance quote and issue the policy in real- tme. ● Botom line- InsuraSphere is a revolutonary Internet based platorm (delivered as Sofware as a Service – SaaS) that lets insurance companies of any size compete with and even beat out the largest carriers. | © 2012 IBM Corporation
  35. 35. Benefits 35 | © 2012 IBM Corporation
  36. 36. Benefits● Enterprise Platform ● Portal which is geared to launch multitude of products, services and applications● Mobile enabled ● Interact with information from the user’s device of choice● Social Business ● Create highly personalized applications that adapt to users’ context, community, role, actions, location, and preferences● SaaS based architecture ● Speed time to value with Prebuilt Portal snap-ons for business problems● ROI ● Quickly leverage existing investments, through market-leading composite application tooling and robust framework● Secure ● Safe and compliant to all business needs | © 2012 IBM Corporation
  37. 37. F o r m o re d e ta ils : N ir a l J h a v e r i P r a c t ic e D ir e c t o r – U s e r E x p e r ie n c e E m a il : n jh a v e r i@ p r o lif ic s . c o m P h o n e : + 1 4 0 4 -9 6 4 -0 4 7 3 | © 2012 IBM Corporation26
  38. 38. | © 2012 IBM Corporation

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