Needs more love
and other ramblings

Angad Pal Singh Kingra
@SirLoondry

October 15th, 2013
Chandigarh
Past
Present

http://uncommon.is/
Design = Art + Science
The Process
— How do we go about building digital products
Do not

Rush into visual treatment
Stop asking

Design-related questions
Why & Who, before What.
Purpose
Content
Style
* in that order
Vision
Not a feature list. Work backwards.

Rethink
Not redesign. Context.

Dream
Don’t shoot down ideas, be realistic a l...
Competitive Research
Don’t do all the hard work!

Passion
Commitment to make something great.

Time
<cue time joke>

Seek ...
Don't underestimate your customers.
We as creators, we view things in a
certain way. We need to be technology
agnostic. Th...
Focus on people.
Solve their problems.
Usability
Utility
Desirability
* in that order
Good Copy = Good Design
— Be authentic
— Be direct
— Be engaging
— Be specific
— Be appropriate
— Be polite
— Be consisten...
Where does Design fit in?
Design is everywhere
Making things better for people
“The public is more familiar with bad
design than good design. It is, in effect,
conditioned to prefer bad design,
because ...
“

The life of a designer is a
life of fight against the
ugliness.
— Massimo Vignelli
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Angad presenting about thoughts on Design

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Angad presenting about thoughts on Design

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Angad presenting about thoughts on Design

  1. 1. Needs more love and other ramblings Angad Pal Singh Kingra @SirLoondry October 15th, 2013 Chandigarh
  2. 2. Past
  3. 3. Present http://uncommon.is/
  4. 4. Design = Art + Science
  5. 5. The Process — How do we go about building digital products
  6. 6. Do not Rush into visual treatment
  7. 7. Stop asking Design-related questions
  8. 8. Why & Who, before What.
  9. 9. Purpose Content Style * in that order
  10. 10. Vision Not a feature list. Work backwards. Rethink Not redesign. Context. Dream Don’t shoot down ideas, be realistic a little later. Read the rules Then break them.
  11. 11. Competitive Research Don’t do all the hard work! Passion Commitment to make something great. Time <cue time joke> Seek knowledgable criticism Everything else goes out the other ear.
  12. 12. Don't underestimate your customers. We as creators, we view things in a certain way. We need to be technology agnostic. Think like your customers.
  13. 13. Focus on people. Solve their problems.
  14. 14. Usability Utility Desirability * in that order
  15. 15. Good Copy = Good Design — Be authentic — Be direct — Be engaging — Be specific — Be appropriate — Be polite — Be consistent
  16. 16. Where does Design fit in?
  17. 17. Design is everywhere Making things better for people
  18. 18. “The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” – Paul Rand
  19. 19. “ The life of a designer is a life of fight against the ugliness. — Massimo Vignelli
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