Recommended
More Related Content
Similar to Graphics Garage: Print and Web Design
Similar to Graphics Garage: Print and Web Design (20)
Recently uploaded
Recently uploaded (20)
Graphics Garage: Print and Web Design
- 1. Print and Web Design David Medzerian Aug. 3, 2012
- 2. Facilitator: David Medzerian • Senior team leader / visuals group • Occasional travel writer and photographer • Multimedia and digital journalism • Investigative reporting
- 6. Print and web design • Good design is good design • Topics that apply to all aspects of design: – Print design – Web design – Multimedia design – Architecture – Home design – Fashion design
- 7. What makes good design? • Design is subjective. • Aesthetics vs. functionality: If something is well-designed, it is both aesthetically pleasing and functional.
- 8. Aesthetics and functionality Aesthetics Functionality Not functional Functional Ugly Beautiful
- 9. What makes good design? Good aesthetics + Good functionality = Good design
- 10. Aesthetically good + Functionally bad = Bad design
- 11. Rules There should be rules. Some suggested rules: • Stick to two font families. • Use a defined color palette. • Design on a structural grid.
- 12. Why should there be rules? So you give your audience a cohesive, expected product.
- 13. Train derailment in Spain Wall Street Journal July 25, 2013
- 14. New pope Los Angeles Times March 14, 2013
- 15. SBNation.com 2012 SND ‘best’
- 16. Papal mass O Globo July 29, 2013
- 17. Controlled burns U-T San Diego July 23, 2013
- 18. USAToday.com Aug. 2, 2013
- 19. The Guardian and The Observer iPad app 2012 SND ‘Best’
- 20. Why should there be rules? So you can break them. There are no rules! Only guidelines …
- 21. The Huntsville Times Aug. 2, 2013 The Huntsville Times July 9, 2011
- 22. The Times of London July 23, 2013 The Times of London Aug. 2, 2013
- 23. To engage your readers … • Surprise them! • But: – Content is king – Everything must have a purpose
- 24. George Zimmerman verdict aftermath New York Daily News July 15, 2013
- 26. Royal birth The Courier-Mail July 23, 2013
- 27. Japan quake, tsunami Stars and Stripes March 12, 2011
- 28. Content is king
- 29. Surprise your readers, but … • Not every surprise is a good surprise.
- 30. The Ottawa Herald July 23, 2013
- 31. Kauai pesticide protest Star Advertiser Aug. 1, 2013
- 32. ChicagoTribune.com July 30, 2013
- 33. Redesigns • Overrated • Allow you to overlook what really matters: How you present content on a daily basis • Of course, you need a good framework, so redesign if you need to
- 34. Daily Sitka Sentinel Aug. 2, 2013
- 35. Orlando Sentinel July 23, 2013
- 36. Good designers & good design • There’s a difference between a designer and a person who knows a design program. • Design skills translate across platforms. • Once you have design skills, you can learn the computer programs.
- 37. Typography • Type can convey mood and emotion
- 38. Inappropriate Use of Type
- 39. Typographic Contrast Why? • Establishes hierarchy of information • Pleases reader by breaking up visual monotony; improves readability Ways to introduce contrast • Fonts • Weights: light, medium, bold, bolder • Size • Caps, small caps, “clc” CAT CAT Cat • Italic • Color
- 40. Typographic Contrast • Remember, in many uses, all-caps scream at your audience. • You probably don’t want to scream at your audience. (Well, most of the time.)
- 46. Summary • Your design decisions – layout, type, color – set the personality for your project. • Content must be king. Design decisions should be made based on the content, not just as decoration. • Rules are good but know when to break them. • Use restraint.
- 47. Thank you! dmedzerian@ocregister.com Prepared by David Medzerian for use in at The Graphics Garage: Orange County, Aug. 3, 2013. Copyright 2013