Angad presenting about thoughts on Design

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Angad presenting about thoughts on Design

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Angad presenting about thoughts on Design

  1. 1. Needs more love and other ramblings Angad Pal Singh Kingra @SirLoondry October 15th, 2013 Chandigarh
  2. 2. Past
  3. 3. Present http://uncommon.is/
  4. 4. Design = Art + Science
  5. 5. The Process — How do we go about building digital products
  6. 6. Do not Rush into visual treatment
  7. 7. Stop asking Design-related questions
  8. 8. Why & Who, before What.
  9. 9. Purpose Content Style * in that order
  10. 10. Vision Not a feature list. Work backwards. Rethink Not redesign. Context. Dream Don’t shoot down ideas, be realistic a little later. Read the rules Then break them.
  11. 11. Competitive Research Don’t do all the hard work! Passion Commitment to make something great. Time <cue time joke> Seek knowledgable criticism Everything else goes out the other ear.
  12. 12. Don't underestimate your customers. We as creators, we view things in a certain way. We need to be technology agnostic. Think like your customers.
  13. 13. Focus on people. Solve their problems.
  14. 14. Usability Utility Desirability * in that order
  15. 15. Good Copy = Good Design — Be authentic — Be direct — Be engaging — Be specific — Be appropriate — Be polite — Be consistent
  16. 16. Where does Design fit in?
  17. 17. Design is everywhere Making things better for people
  18. 18. “The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” – Paul Rand
  19. 19. “ The life of a designer is a life of fight against the ugliness. — Massimo Vignelli

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