![Let’s Learn About Google Analytics
Trainer : Pranav Parekh[Google Analytics & Adwords Certified]
Adsconsults.com](https://image.slidesharecdn.com/google-analytics-training-guide-1-161024041745/85/Google-Analytics-Training-Guide-1-1-320.jpg)
![How you would take this Course
Trainer Pranav Parekh
Mostly All Tutorials Are Broken into 2 major sections:
Explanation Part[Understanding the concept]
Practical Part [Viewing & Understanding live data in an
account]
Some Commitments from your End:
Ensure that you would PRACTICE the Learnt Concepts!
Ask any Questions/Doubts in the Discussion Forum
Make Learning an Enjoyable & Fun-Filled Experience](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Google Analytics Training Guide-1
- 1. Let’s Learn About Google Analytics Trainer : Pranav Parekh[Google Analytics & Adwords Certified] Adsconsults.com
- 2. How you would take this Course Trainer Pranav Parekh Mostly All Tutorials Are Broken into 2 major sections: Explanation Part[Understanding the concept] Practical Part [Viewing & Understanding live data in an account] Some Commitments from your End: Ensure that you would PRACTICE the Learnt Concepts! Ask any Questions/Doubts in the Discussion Forum Make Learning an Enjoyable & Fun-Filled Experience
- 3. Need of Analytics Consider example of any business like a Super-Market , Retail Store, etc. Their core analysis would be about : Knowing number of customers visiting the location Amount of spend they are doing Average value of products they are purchasing SO AS they can finally do better Decision Making & Know Business ROI-Return On Investment Trainer Pranav Parekh
- 4. Need of Web Analytics & Its Benefits Similarly for an website, Businesses want to know various information like: Leads Generated[People giving you their name, phone number, etc through a website form] Number of Sales[if e-commerce website] Number of New User Registration & A LOT More… Trainer Pranav Parekh
- 5. How Web Analytics Works Whenever Analysis is to be done through it requires Collection of DATA. Like for Super-Market , Retail Store, etc. they would track it through their POS-Point of Sale system, Sales Database, Finance Reports, etc. Similarly to Track Data for a website you need to Collect it first & to Help us to do it we use a Tracking Code/Java script Code provided to us by Google Analytics Trainer Pranav Parekh
- 6. How Web Analytics Works What is a Java script Code Any website is coded in HTML[Hyper Text Markup Language] And it has its own piece of elements/tags basis which a webpage is coded & developed[e.g.<head>,<title>,<script>,etc] In HTML, Java script is an element which can do multiple activities, one of it been of helping us to track data For tracking data it triggers a script file known as “Cookie”, which is stored on your browser Trainer Pranav Parekh
- 7. How Web Analytics Works Trainer Pranav Parekh