Emboodo Analytics Presentation

523 views

Published on

Emboodo believes that web analytics is much more than a measurement tool. We use web analytics as a tool for business research and real-time optimization in order to improve website and campaign performance.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
523
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Emboodo Analytics Presentation

  1. 1. Emboodo<br />Web Analytics<br />
  2. 2. About Web Analytics<br />Official definition: “measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.”<br />
  3. 3. Emboodo Web Analytics<br />Emboodo believes that web analytics is much more than a measurement tool. <br />Emboodo uses web analytics as a tool for business research and real-time optimization in order to improve website and campaign performance. <br />
  4. 4. Emboodo Web Analytics<br />Dual-system<br />Tracking based (also known as Java Script based) such as Google Analytics<br />Web Server log file analysis<br />Connecting Analytics to CRM (SalesForce, Sugar CRM, Oracle) to calculate ROI (return on investment).<br />Segmentation, intelligence and customized tracking per campaign.<br />
  5. 5. Emboodo Web Analytics<br />On the go data enables companies to gain deep insights into their campaigns and web traffic.<br />Revising campaigns in real time dramatically improves results. <br />
  6. 6. Emboodo Web Analytics<br />Emboodo’s web analytics process includes:<br />Set up and monitor analytics and server logs<br />Increase leads/sales<br />Decrease cost per acquisition<br />Increase customer lifetime value<br />Increase ROI<br />
  7. 7. Project Methodology <br />
  8. 8. Web Analytics Process<br />
  9. 9. Define Goals<br />Before launching any campaign, it is necessary to define the goals and achievements– whether they are branding, awareness, leads, sales, etc…<br />Emboodo uses these goals and achievements to measure the campaign success. <br />
  10. 10. Web Analytics Setup<br />Correct setup is necessary in order to ensure goals and activities are being correctly tracked.<br />Emboodo utilizes segmentation, localization, sources and goal fulfillment to track and analyze data. <br />
  11. 11. Segmentation<br />Segmentation divides traffic into smaller subsets in order to analyze specific metrics.<br />Understand web traffic on a deep level. <br />Identify weak and strong online ads, campaigns, user groups, pages and referring sites to improve in almost real-time.<br />
  12. 12. Event Tracking<br />Emboodo utilizes Event Tracking to track users interactions on the site.<br />Every action can be tracked and analyzed – from clicking a button to completing a transaction.<br />
  13. 13. Business Intelligence<br />Emboodo utilizes Business Intelligence to track specific items on a daily, weekly and monthly basis. <br />Through Intelligence, Emboodo can track what in the campaign and website is working well, and what should be modified.<br />
  14. 14. Real-Time Suggestions<br />Business Intelligence and on-the-go analytical data, allow Emboodo to track daily activity and suggest improvements in almost real-time. <br />
  15. 15. Explain and share results<br />Numbers and statistics are only useful when interpreted correctly.<br />Emboodo understands the meaning behind the numbers and converts analytical data into improved results for clients. <br />Emboodo shares information with clients in order to empower them to make intelligent decisions based on concrete data. <br />
  16. 16. Stay Ahead of the Market<br />Web Analytics is a growing and powerful tool.<br />Web Analytics enables media agencies to better manage and understand company campaigns and web traffic. <br />Stay ahead of the market, and utilize web analytics before clients start using the tool. <br />
  17. 17. Emboodo Web Analytics<br />

×