A great Restaurant Business Plan not only helps in getting Right Investors for your Restaurant but also serve as a roadmap to a successful Restaurant Business.

1. How to write a
Business Plan for your
Restaurant ?

2. “ Failing to
plan is
planning to
fail ”
A Restaurant Business Plan
acts as a guideline, a
roadmap for the future
development of your
restaurant business.
Also, it is required to show
any potential investor that
you have an actual plan,
you know what you’re
talking about, it looks
professional, and you’re not
just screwing around.

3. What your Restaurant Business
Plan should include?

4. Summary of the Restaurant
Business
History
Legal
Structure
Mission
Statement

5. Business Overview
“You should provide the reason behind the concept of your
restaurant, why the concept will be successful, your plan to
make it a reality, its cost, and the anticipated return on
investment.”
Who are you
aiming at?
Who you
are going
to cater?
Who will be
your target
clientele?
What
service/product
you will provide
to your target
clientele?

6. Industry Analysis
.Target
Audience
Consumer’s
Food habits,
Spending
Habits.
Consumer
Demographics
& Behaviour
2
Competition
Competitor’s
Growth Rate,
Strengths &
Weakness, Serving
Capacity,
Operational Hours
3
Location
Accessible, Google
Map Friendly, with
parking area, Near
Vendors & Suppliers

7. SWOT Analysis
SWOT
ANALYSI
S
Strengths
PHASE 2
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PHASE 3
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8. Operations
Plan
A Restaurant
Business Plan acts
as a guideline, a
roadmap for the
future development
of your restaurant
business.
It is the blueprint of
operating your
restaurant.
Staff Management
Spotting the Right
Employee
Training the staff
Customer Service
Table d’ hote (TDH)
A la carte
Silver service or Platter to
Plate

9. Financial Analysis
“The owner should be aware of all the cash inflows and
outflows and should carefully keep a track”
Revenue
Projection
20XX
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Statements
of Income
20XX 20XX
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● Cash Flow Statement : It is
the records of where is the
money coming from and
where is it going.
● Capital: Where the Money
is coming from.
● Expenses: Where the
money is going

10. Restaurant Marketing
Online
Marketing
Website, Blog,
Social Media
Marketing,
Email
Marketing
Restaurant
Launch
Soft Launch:
Mouth to Mouth
Marketing, Friends
& Relatives.
Hard Launch:
Inviting famous
persons, media
etc..
Offline
Marketing
Engaging with
Food Bloggers,
Hosting Events,
Advertising
through signages
and billboards,
Distributing
pamphlets

11. For more information on Restaurant
Business Plan, refer to:
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