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ENGAGEMENTdb: Social Media Engagement Study of the Top 100 Global Brands

by Director, Communications and Employee Engagement at BAE Systems on Jul 21, 2009

  • 26,912 views

The goals of the study were to measure how deeply engaged the top 100 global brands are in a variety of social media channels and, more importantly, understand if higher engagement is correlated with ...

The goals of the study were to measure how deeply engaged the top 100 global brands are in a variety of social media channels and, more importantly, understand if higher engagement is correlated with financial performance. We found that not only could we quantifiably measure engagement, we could also understand how more engaged companies tap an engagement mindset to perform better.

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14 of 4 previous next Post a comment

  • emprendedormisionero emprendedormisionero exellent analysis! 1 year ago
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  • pareshdhake pareshdhake case studies 3 years ago
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  • vastplanet Michael Vorel, Mgr, Ecommerce & Internet Marketing at Olympus Excellent analysis of leading brands! 4 years ago
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  • garnesano Offic.in/a Arnesano, Co-Founder at Offic.in/a Hi guys,
    that's a great job .. and we love your approach.
    We did something similar to measure engagement rate on facebbok and on other social network.
    You can have a look here
    http://www.slideshare.net/frozenfrogs/facebook-engagement-rate

    I hope you'll enjoy.
    Gianluca
    4 years ago
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ENGAGEMENTdb: Social Media Engagement Study of the Top 100 Global Brands ENGAGEMENTdb: Social Media Engagement Study of the Top 100 Global Brands Document Transcript