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Giving Users the Feels: Data Marketer's Guide to Emotional Targeting

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Marketers have been always taught that the road to success is paved with data. While it provides a solid foundation, this session aims to understand what really happens in the first five seconds someone lands on your website. Those precious moments that can't be explained with data but through an understanding of emotions, or what Tiffany daSilva calls "the feels."

You'll learn:
- What part of the brain activates the "Feels".
- What tools can be used to find emotions behind data.
- Specific examples of emotional targeting that increase conversions and revenues.

Published in: Marketing
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Giving Users the Feels: Data Marketer's Guide to Emotional Targeting

  1. 1. Time on Site Frequency Location Device Assisted Conversions

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