CROMA is the first evidence based model for the creative organisation. It will help you install a creative culture within your company. This model has been developed over the last three years by Bedenk in collaboration with Michael Vandamme, researcher at the University of Ghent. These slides were used at #Darefest16 in Antwerp

1. The creative
organisation
matrix

2. Pieter Daelman
Business Creativity Expert
#BEDENKbe

5. Some of our customers are:

6. Who are you?

7. Creativity is…
The ability to come up
with new solutions
that are useful

8. 8
THE
INNOVATION
EXPLOSION

9. “successfully navigating an
increasing complex world
will require creativity”

10. Top 10 skills

11. Innova(on/
Change
funnel

12. The
fuzzy
front
end?

13. The
black
box?

15. Sofie Lindblom

16. The CReative Organisation MAtrix
In collaboration with

17. Simplexity

18. “To complex”
“The proces won’t work”
“Doesn’t solve our problem”

19. 3 levels
Organization
Team
Individual

20. 3 phases
Orientation Idea creation Promotion

21. Develop vision
Stimulate
creativity
Decision making
& constructive
feedback
Create
mature teams
Find creative
solutions
Build expertise
Develop
creative skills
Present
persuasively
Create support

22. Develop vision
Stimulate
creativity
Decision making
& constructive
feedback
Create
mature teams
Find creative
solutions
Build expertise
Develop
creative skills
Present
persuasively
Create support

23. Individual
CREATIVITY
(T. Amabile)
Expertise
Motivation
Creative skills

24. Luc Bellings

25. Develop vision
Stimulate
creativity
Decision making
& constructive
feedback
Create
mature teams
Find creative
solutions
Build expertise
Develop
creative skills
Present
persuasively
Create support

27. Develop vision
Stimulate
creativity
Decision making
& constructive
feedback
Create
mature teams
Find creative
solutions
Build expertise
Develop
creative skills
Present
persuasively
Create support

29. Develop vision
Stimulate
creativity
Decision making
& constructive
feedback
Create
mature teams
Find creative
solutions
Build expertise
Develop
creative skills
Present
persuasively
Create support

30. Develop vision
Stimulate
creativity
Decision making
& constructive
feedback
Create
mature teams
Find creative
solutions
Build expertise
Develop
creative skills
Present
persuasively
Create support

32. Develop vision
Stimulate
creativity
Decision making
& constructive
feedback
Create
mature teams
Find creative
solutions
Build expertise
Develop
creative skills
Present
persuasively
Create support

33. Frank
Van Massenhove

34. Develop vision
Stimulate
creativity
Decision making
& constructive
feedback
Create
mature teams
Find creative
solutions
Build expertise
Develop
creative skills
Present
persuasively
Create support

36. Develop vision
Stimulate
creativity
Decision making
& constructive
feedback
Create
mature teams
Find creative
solutions
Build expertise
Develop
creative skills
Present
persuasively
Create support

37. PROJECTCANVAS Title: Project target:
4. STAKEHOLDERS
must have nice to have if possible out of scope What are the main user groups?
For whom do we do it?
Expenditure What must we do to develop and launch the project?
First, determine the milestones and then the actions needed to get to that milestone. Then determine the dates for completion.
SPONSOR
STEARING GROUP
(only decision makers)
PROJECTLEADER
PROJECTTEAM
SOUNDING BOARD
Who and/or what DO we need to
make our project succeed?
Revenue
What events could have a negative impact on the project in the (near) future?
Identify the impact. How can you avoid / reduce / redirect the major risks?
Who are the stakeholders?
What is their position on the project?
HIGH
ENGAGEMENT
OPPONENT
LOW
ENGAGEMENT
PROPONENT
What problem do we solve for the user?
1. SCOPE 2. USERS
7. RESOURCES
8. BUDGET
10. PLANNING
9. ACTIONS
6. TEAM5. RISKS
3. BENEFITS
RISKLEVEL
LOW
LOW
NOW
MEDIUM
MEDIUM
HIGH
HIGH
RISK IMPACT
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designed by BEDENK

38. Develop vision
Stimulate
creativity
Decision making
& constructive
feedback
Create
mature teams
Find creative
solutions
Build expertise
Develop
creative skills
Present
persuasively
Create support