A robust and actionable plan to harness the power of Word of Mouth in your small business and never be forced to pay for advertising again.

1. Never pay for advertising again

3. 4x profit in 12 months
$0 spent on advertising

4. How?

5. Word of Mouth
that’s how...

6. ?
a recommendation or endorsement from a trusted and
close source for a product or service...

7. A few tips on getting it working
1. Every Client is a $million client
2. Smaller clients are better for WOM
3. Tell them what you want them to say
4. Underpromise - overdeliver
5. Surprise them
6. Give them the tools
7. Followup
8. Make them family

8. $million client
every.single.one
no.matter.how.big.or.small
every.time

9. Smaller clients are better
they talk
easy to build trust
spread the word quicker
will notice your efforts

10. Tell them what you want them to say
how can they pitch you if you haven't pitched to them?
Make it very clear who you are and who you’re not
Position yourself in their minds

11. Under Promise - Over Deliver
Sell them the minimum you CAN deliver
Deliver to them the MOST you’ve ever done
Don’t worry if they don’t notice - they did!

12. Surprise!
Give them something they weren't expecting
service, product, packaging, speed, quality
The better the surprise, the more powerful WOM

13. Give them the tools
Tell them where…
Tell them how…
Give them the stuff you use...

14. Followup
day of
1 day after
1 week after
1 month after
6 months after
12 months after

15. Make them family
include them in personal posts, emails, happenings
update them on your business/life
Video/blog/facebook/whatever
Build a strong connection and give them stuff to talk about.