13. The price for
around £16
pizzas dropped
to about £8
Over 1,000
Offshore
Technology
Conference
related
hashtags used
during the
conference
14. When Hashtags Go Bad
AskJPM
MyNYPD
McDStories
NotGuilty
Jell-Os FML (Fun My Life)
Susan Boyle’s Album Party
BlackBerry
15. Be prepared
Research previous hashtag use
Identify misspellings and trends
Be familiar with modern txt speak
and slang
Have a real world understanding of
your brand’s perception
23. AMA – Ask Me Anything
I am Barack Obama,
President of the
United States -- AMA
We are engineers and
scientists on the Mars
Curiosity Rover Mission, Ask
us Anything!
IamA Vacuum Repair
Technician, and I can't
believe people really
wanted it, but, AMA!
I am Alan Rusbridger,
editor in chief of the
Guardian - the news org
that broke the story of
NSA surveillance of US
citizens - AMAA
We're the staff of
Newsweek. Ask us
anything!
I’m Jesse Eisinger, a
Pulitzer-winning
financial reporter. AMA
about why only one
person is in jail for the
financial crisis.
I am David Belk. I'm a doctor
who has spent years trying to
untangle the mysteries of health
care costs in the US and wrote a
website exposing much of what
I've discovered AMA!
24. I am an oilfield worker in
West Texas with probably
a good 8 hours left to kill.
Ask me anything!
IamA former Sales
Professional at
Tiffany & Co. AMA!
IAMA Myspace
employee
about to be
laid off today
IAMA best buy
employee for 3
years, and was
forced to quit
today. AMA
I am a recently retired
investment banker and senior
executive of Bank of America
Merrill Lynch who feels that
ethics is the problem on Wall
Street. AMA!
AMA – Ask Me Anything
25. The Plan
• Research your demographics on Reddit
• Research successful AMAs
• Identify your goals for an AMA
• Plan for what you will and won’t answer
• Be as honest and transparent as possible
• Make a strategy for promotion
• Monitor, monitor, monitor
26. Prevention and Action
• Provide guidance on non-disclosure
agreements and social media policies
• Inform employees who engages the media
and public and for what situations
• Provide examples of positive social media use
• Review guidelines and situations with
HR/Legal
• Monitor, monitor, monitor
44. Meme Making
• Have a sense of humor
• Set expectations on how it’s received
• Track it
• Measure it
• Promote results
45. I’m Brian Block,
Social Media Strategist for
Pierpont Communications who
presented at #TastefulPR, AMA!
Thank you for listening.
#TastefulPR
@PierpontCom
@BriguyBlock
bblock@piercom.com