E-Commerce and Mobile Trends Patrick Woo / Atsushi Shindo 11-07-2012 email@example.com 949-954-5959
Statistics• E-commerce B2C retail sales number (in billions)• Past; $ 107 in 2006• Present; $194.3 in 2011• Future; $ 327 in 2016(http://www.internetretailer.com/2012/02/16/e -commerce-sales-jump-16-2011)
PASSBOOK• It is a new application for online ticket, coupon, and membership service.• Since the launch of iOS6 on September, PassBook is pre-installed in iOS6 for I Phone and iPod touch.
Advantage to Consumer• Needless to bring paper tickets and cards• Gather several coupons in one place and manage them efficiently• Easiness to use; simple UI and everyone already has gotten used to iPhone.• Remider; Ticket and coupon automatically remind user based on time and location that consumer should use them, so consumer has less possibility to forget using or updating latest tickets.
Advantage to Service Supplier• Easyness to implement• Chance to get customer• Able to update quickly and notify consumer with push function via Internet• Able to track the record instantly• No need to prepare special scanner
Advantage to BizTech Inc.• Business chance that is going to grow; This service started just one month ago.• Few competitors; It has been one month since it was launched, so there are only a few competitors that are doing business on this sector so far.
Reference• Internet retailer (http://www.internetretailer.com/ )• E-commerce and Online Store News (http://netbiznews.galanter.net/)• eMarketer (http://www.emarketer.com/)