The Mudd Partnership | A Ninja's Guide To Influencing Change More Great Content at www.themuddpartnership.com

1. A NINJA GUIDE TO
INFLUENCING
CHANGE IN 4
SIMPLE STEPS

2. TIME FOR CHANGE
WARNING! WARNING!
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3. " Leadership is Influence. You must
influence change positively to break
through in 2014."
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Captain @MuddPartnership

4. BRIEF
YOUR MISSION:
Manage Change Process
KEY OBSTACLES:
Influence
THE PLAN:
Successfully Influence Change In Just 4 Simple
Steps
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5. START NOW
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6. STEP ONE
Your first step is to gather all the key information
necessary to inform and influence. It’s important to
see the big picture and know exactly the right
information to establish credibility, legitimacy and
authority.
Prepare your ground and demonstrate personal
mastery so that when your told you can’t you can
prove you can ;-)
Objective: Gather Key Information
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7. STEP TWO
AKA Gather The Troops.
Find out exactly who the Key Influencers are and
work on winning their trust and support. Your goal is
to build leverage, consensus and buy-in. Timing is
crucial so act quickly while you're in control of the
facts.
Objective: Establish Network Of Influencers
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8. STEP THREE
That’s right. You must go beyond the immediate and
the obvious – Who else may be Influential in other
parts of the Organisation or Business? Now it’s time to
put your brain to work. You want to create a sense of
Energy, a Sense of Urgency and a Common Purpose:
✔ Spread & Think Wider
✔ Think Total
✔ Be Innovative
✔ Think Critical Mass & Warm Spots!
Objective: Involve Others
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9. STEP FOUR
Find ways you can build and exercise leverage;
Influence Senior Managers and Decision Makers to
model new behaviours and play an active part in your
communication strategy!
Objective: Influence Key Stakeholders
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10. MISSION COMPLETE!
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11. RESULTS
Influence
Change Process
Resistance To Change
Motivated Workforce
Wicked Problems
Timing
Reputation
Overall Mission
ACHIEVED
ACHIEVED
NONE
ACHIEVED
NONE
PERFECT
IN TACT
SUCCESS
KEY INFORMATION
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12. Don’t forget to come back and debrief in
the comments below!
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