nfluencer marketing campaigns can have many different objectives, such as generating sales, quality content, brand awareness or any combination of the three.

3. “ Figure out your goals prior to
hiring any influencers to ensure
you have adequate planning in
place to have a successful and
profitable campaign. ”

4. 1. Research and Qualify

5. 2. Be Kind

6. “ Treat influencers like you would a
customer. If a large-scale influencer
has a bad experience and gives you
a bad review, the whole purpose of
your marketing campaign will have
backfired. ”

7. 3. Use
Tools

8. 4. Make Long-Term Relationships

9. “ It is much easier and less time to consume
to maintain a current relationship than it is to
form a new one. It is good to work with a
variety of different influencers, but when you
find an influencer that is able to generate
sales, make sure you keep them around and
take good care of them. ”

10. 5. Keep Up Outreach

11. “Influencer marketing is about
relationships. Remember to build
long-lasting relationships with
influencers who care about your
brand and have an audience that
is relevant.”

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