Demystifying Information Architecture
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Presentation from WebDU 2008 in Sydney, where I attempt to give developers and designers some insight into what IA is and how it works, so they can integrate it into their own practices or just work more effectively with IA/UX practitioners
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Demystifying Information Architecture
- 1. Demystifying Information Architecture Patrick Kennedy
- 6. So you think you can IA? do “ I drew a site map, I’m doing IA!”
- 7. So you think you can IA? “ We wireframe everything!” do
- 8. So you think you can IA? “ Usability testing? Yep, we all think it works great.” do
- 9. So you think you can IA? “ We surveyed what our users want!” do
- 10. So you think you can IA? “ I installed Visio… I am an Information Architect!” do
- 13. The basics of IA
- 14. Structure
- 15. Navigation
- 16. Labelling
- 25. There’s something about Mary “ I want to go on holiday, somewhere in Australia” “ But I’m not sure where to go…” “… or what each city has to offer”
- 27. Other research “ We need to drive traffic to the destination guides!” “ What content do we already have?”
- 33. Designing the travel site Existing knowledge: Travel content lends itself to a geographic categorisation scheme Want to “holiday” in Australia Not sure where What is there to do? Need to drive traffic to destination guides Home International vacations Domestic vacations Guides Packages Book now!
- 35. Low level design
- 37. Designing the travel site Logo Lorem ipsum dolor sit amet, consectetuer adipiscing elit. International vacations Guide 1 Guide 2 Guide 3 Guide 4 Domestic vacations Guide 5 Guide 6 Guide 7 Guide 8 Guides Packages Book now! Conventions: Users are used to search in the top right hand corner Want to “holiday” in Australia Not sure where What is there to do? Search Contact us Need to drive traffic to destination guides
- 43. Logo Lorem ipsum dolor sit amet, consectetuer adipiscing elit. International vacations Guide 1 Guide 2 Guide 3 Guide 4 Domestic vacations Guide 5 Guide 6 Guide 7 Guide 8 Guides Packages Book now! Search Contact us Feedback from Mary “ Huh? I don’t see a list of places I can go on holiday. Where do I click?”
- 45. Usability testing “ This is more like it! It gives me a list of places I can go to and I can get more information”
- 48. IA in the broader process Strategy and scoping Visual design Build Launch
- 49. Often IA appears here… Strategy and scoping Visual design Build Launch
- 50. … or here Strategy and scoping Visual design Build Launch
- 55. Compare the IA for this…
- 57. … with the IA for this…
- 59. … or this
- 62. IA practice is catching up