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Applying information architecture to university web sites CASE V Conference December 13, 2005 Keith Instone  keith@instone.org  © 2005 Keith Instone Blog item for this presentation: http://instone.org/casev
Hi, I am Keith ,[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Familiar voices at CASE V ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is information architecture? (from IA Institute) ,[object Object],[object Object],[object Object]
Elements of User Experience – jjg.net/elements
The best starting point re: IA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why practicing information architecture for (any large organization) is hard Company Division /  Department /  Unit Company Division /  Department /  Unit Company Division /  Department /  Unit How customers need to do business with the company How students/parents/people need to interact with the university
Strategic and Tactical IA Big IA Strategic IA Helping the university get its act together What to do Little IA Tactical/Design IA Helping the university execute on its plan How to do it Magic moment: The issues are well-thought out, fully funded, the right teams are in place, the politics are over, …
IBM stories    University examples (examples to explain concepts & foster discussion, not be critiques) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#1 Audience views
Audience view: All of IBM, seen thru  Small & Medium Business eyes
Audience views: Specific-to or Relevant-for?
“Specific to”
“Relevant for”
University audiences: Relevant-for vs. Specific-to
(Northwestern) Mostly Specific-to –  not much in common across audiences
(U. Michigan) University audiences: Common destinations
Housing: A common destination for several audiences (audience sub-sections) Faculty & staff Resources Housing top page  Faculty & staff Housing Current students Resources Undergrad Housing Housing  Housing  Faculty & staff entry point
 
(Ball State) Specific-to and Relevant-for links
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience views: Discussion points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#2 Does anybody care about your org chart? (Or, how does it feel to air your dirty laundry in public on the web?)
 
IBM “all-services” org chart  (by reverse-engineering the web site) Global Services  Systems  Software  Financing  Engineering & technology  Design consulting  Services  Business consulting Services  DB2 IM services  Lotus services  Rational services  Tivoli services WebSphere  services
 
IBM “all-services” (regardless of org chart) Global Services  Systems  Software  Financing  (STG) Engineering & technology  Design consulting  (IGF) Services  (IGS) Business consulting (IGS) Services  (SWG) DB2 IM  (SWG)  Lotus  (SWG)  Rational  (SWG)  Tivoli  (SWG)  WebSphere  Unified user experience (all IBM services)
 
 
 
 
 
Org chart: Discussion points ,[object Object],[object Object],[object Object],[object Object],[object Object]
#3 When does it pay to centralize and provide many access points? (Faceted finding)
Faceted browsing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Part of a trend: Filtering instead of Hierarchies ,[object Object],[object Object]
The pieces of the faceted browse flow Top page Middle pages Destination page
Pieces of the user interface Results Facet history Facet selection # Results
 
 
 
Faceted browsing possibilities for university web sites ,[object Object],[object Object]
 
 
 
Faceted finding: Discussion points ,[object Object],[object Object],[object Object],[object Object]
#4 Kinda interesting so far, Keith, but we really need help with our  navigation ! ,[object Object],[object Object]
“Stress test” questions (ca. 1997, more popular now with SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Navigation Framework Global Local Content Contextual & Personalized Contextual & Personalized Global Breadcrumb Local
Global & Local Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Contextual & Personalized Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
About the 3 Types of Breadcrumbs ,[object Object],[object Object],[object Object],[object Object]
Yahoo Directory: Everyone’s first exposure to breadcrumbs?
Yahoo Directory: @ means Transport Yahoo! uses the  @  for a  transport  link – it does not go deeper in the site hierarchy (local) but instead leads to a completely new breadcrumb (contextual)
 
 
Navigation concepts: Discussion points ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts? ,[object Object],[object Object],[object Object],[object Object]
All I really need to know I learned in  IA class … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for your attention! ,[object Object],[object Object],[object Object],[object Object]

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Applying information architecture to university web sites

  • 1. Applying information architecture to university web sites CASE V Conference December 13, 2005 Keith Instone keith@instone.org © 2005 Keith Instone Blog item for this presentation: http://instone.org/casev
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Elements of User Experience – jjg.net/elements
  • 7.
  • 8. Why practicing information architecture for (any large organization) is hard Company Division / Department / Unit Company Division / Department / Unit Company Division / Department / Unit How customers need to do business with the company How students/parents/people need to interact with the university
  • 9. Strategic and Tactical IA Big IA Strategic IA Helping the university get its act together What to do Little IA Tactical/Design IA Helping the university execute on its plan How to do it Magic moment: The issues are well-thought out, fully funded, the right teams are in place, the politics are over, …
  • 10.
  • 12. Audience view: All of IBM, seen thru Small & Medium Business eyes
  • 13. Audience views: Specific-to or Relevant-for?
  • 17. (Northwestern) Mostly Specific-to – not much in common across audiences
  • 18. (U. Michigan) University audiences: Common destinations
  • 19. Housing: A common destination for several audiences (audience sub-sections) Faculty & staff Resources Housing top page Faculty & staff Housing Current students Resources Undergrad Housing Housing Housing Faculty & staff entry point
  • 20.  
  • 21. (Ball State) Specific-to and Relevant-for links
  • 22.
  • 23.
  • 24. #2 Does anybody care about your org chart? (Or, how does it feel to air your dirty laundry in public on the web?)
  • 25.  
  • 26. IBM “all-services” org chart (by reverse-engineering the web site) Global Services Systems Software Financing Engineering & technology Design consulting Services Business consulting Services DB2 IM services Lotus services Rational services Tivoli services WebSphere services
  • 27.  
  • 28. IBM “all-services” (regardless of org chart) Global Services Systems Software Financing (STG) Engineering & technology Design consulting (IGF) Services (IGS) Business consulting (IGS) Services (SWG) DB2 IM (SWG) Lotus (SWG) Rational (SWG) Tivoli (SWG) WebSphere Unified user experience (all IBM services)
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.
  • 35. #3 When does it pay to centralize and provide many access points? (Faceted finding)
  • 36.
  • 37.  
  • 38.
  • 39. The pieces of the faceted browse flow Top page Middle pages Destination page
  • 40. Pieces of the user interface Results Facet history Facet selection # Results
  • 41.  
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  • 53. Navigation Framework Global Local Content Contextual & Personalized Contextual & Personalized Global Breadcrumb Local
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  • 59. Yahoo Directory: Everyone’s first exposure to breadcrumbs?
  • 60. Yahoo Directory: @ means Transport Yahoo! uses the @ for a transport link – it does not go deeper in the site hierarchy (local) but instead leads to a completely new breadcrumb (contextual)
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  • 66.