The document discusses the transition from the first Industrial Revolution to the second Industrial Revolution. Some key aspects of this transition include moving from being fossil fuel dependent to being nature dependent, from centralized systems to distributed and smart systems, from mass production to mass connection, and from prioritizing profits to prioritizing sustainability and human needs. The second Industrial Revolution envisions a future with more renewable and sustainable practices, as well as design and technologies that make better use of resources and create value for people.

1. The Industrial Revolution 2.0 Martin Willers

2. I.R. 1 I.R. 2 Fossile dependent⇒ Nature dependent

5. Sustainable Supply Demand

7. :( Wehave to… Less bad Less consumption

8. (: Optimism Moresustainable Better design

10. Sustainable development Consumption ”46 % of development& introductioninvestments gives no ROI” ”80% of environmental impact from design phase”

11. RIKTIGA MÄNNISKOR

12. RIKTIGA MÄNNISKOR

13. I.R. 1 I.R. 2 Fossile dependent⇒ Nature dependent

14. I.R. 1 I.R. 2 Fossile dependent⇒ Nature dependent Centralized⟺ Distributed (smart)

16. I.R. 1 I.R. 2 Fossile dependent⇒ Nature dependent Centralized⟺ Distributed (smart)

17. I.R. 1 I.R. 2 Fossile dependent⇒ Nature dependent Centralized⟺ Distributed (smart) Massproduced ⟺ Massconnected

18. “I can’t wait to uppload this to facebook”

21. I.R. 1 I.R. 2 Fossile dependent⇒ Nature dependent Centralized⟺ Distributed (smart) Massproduced ⟺ Massconnected

22. I.R. 1 I.R. 2 Fossile dependent⇒ Nature dependent Centralized⟺ Distributed (smart) Massproduced ⟺ Massconnected Make cents ⟺ Make sense

23. Inspired by people, to be desired by people

25. Salt Pepper RIKTIGA MÄNNISKOR

27. Inspired: “What the hell isA, P, S, M and Scene?”

29. “I have a great relationship with these shoes”

31. Inspired by people, to be desired by people

32. Industrial Revolution 2.0 Fossile dependent⇒ Nature dependent Centralized⟺ Distributed (smart) Massproduced ⟺ Massconnected Make cents ⟺ Make sense

33. martin@peoplepeople.se twitter.com/designmeaning linkedin/in/willers