Engagement Metrics June 2012

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Engagement Metrics June 2012

  1. 1. Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 20 8 8 11 8 19 36 121 47 22 17 11 25 14 59 20 149 38 48 41 45 19 60 12 101 10 27 59 45 58 13 9 193 196 204 183 179 154 158 134 142 139 106 5 39 10 15 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2Source: Respective app stores
  2. 2. Absolute Radio Network Worldwide Mobile App Usage Sessions (millions) Active Users (000s) 332 313 307 305 309 300 2.42 2.26 2.27 279 2.18 268 269 2.08 2.11 259 253 1.92 1.86 1.76 1.80 219 1.57 1.56 Aug… Jan… Apr… Jun… Sep… Nov… Mar… Oct… Feb… Dec… May… May… Aug… Mar… Nov… Dec… Jul 2011 Feb 2012 Jan 2012 Sep 2011 Apr 2012 Oct 2011 Jul 2011 Jun 2012Sources: Spodtronic and Flurry
  3. 3. Absolute Radio Network Worldwide Mobile App Active Users (000s) Station Players Other Apps 92 77 86 88 93 77 36 48 66 64 42 15 236 241 223 219 212 220 217 216 222 211 204 205 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012Sources: Spodtronic and Flurry
  4. 4. Absolute Radio Network Total Account Registrations (000s) Legacy Desktop Mobile800700600500400300200100 0 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012Source: Internal server logs
  5. 5. Absolute Radio Worldwide YouTube Video Views (000s) 790 797 750 744 575 541 537 505 510 433 452 411 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012Source: YouTube
  6. 6. Absolute Radio Worldwide YouTube Activity Likes Comments Shares4,0003,5003,0002,500 2,3132,0001,500 1,1351,000 500 368 0 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012Source: YouTube
  7. 7. Absolute Radio Network Worldwide Online Unique Visitors (000s) 557 550 532 520 529 514 475 439 438 444 452 Utility broken Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012Source: Piwik
  8. 8. UK Online Unique Visitors (000s) Mar-12 Apr-12 May-12 Jun-12 765 622 621 418 385 272 205 190 133 54 Capital Heart FM talkSPORTClassic FM Absolute KISS Smooth Real Magic XFM Network Websites Radio Radio Radio 105.4 Online NetworkSource: UKOM
  9. 9. Absolute Radio Network Worldwide Site Traffic Visits (000s) Page Views (millions) 2.2 7.1 2.1 2.1 2.1 6.6 6.5 2.0 1.9 2.0 6.3 1.9 1.9 1.9 5.9 6.1 1.8 1.8 5.8 5.6 5.7 5.6 5.4 5.4 Nov 11 Sep 11 Aug 11 Oct 11 Jan 12 May 12 Dec 11 Apr 12 Feb 12 Mar 12 Jul 11 Jun 12 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 11 11 11 11 11 11 12 12 12 12 12 12Source: Google
  10. 10. Absolute Radio RadioPlayer Unique Visitors (000s) Visits (000s) 906 906 301 861 293 839 283 282 278 813 811 270 761 260 257 750 746 682 686 654 220 215 219 223 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 11 11 11 11 11 11 12 12 12 12 12 12 11 11 11 11 11 11 12 12 12 12 12 12Source: Google
  11. 11. Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 90 0 0 34 80 84 31 33 70 72 73 75 77 79 30 64 66 69 27 21 22 17 18 19 20 20 Feb 12 Feb 12 Jul 11 Nov 11 Jun 12 Nov 11 Jun 12 Sep 11 Sep 11 Aug 11 Oct 11 Jul 11 Oct 11 Jan 12 May 12 Aug 11 Jan 12 May 12 Apr 12 Apr 12 Dec 11 Dec 11 Mar 12 Mar 12Source: Facebook and Twitter
  12. 12. Absolute Radio Network Facebook Talking About (000s) Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 1230.0 26.625.020.0 16.815.010.0 8.4 5.0 5.0 0.0 Absolute Breakfast 80s OthersSource: Facebook
  13. 13. 10.0 20.0 30.0 40.0 50.0 60.0 70.0 0.0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 16+ Feb 10 Mar 10 Apr 10Source: Harris Interactive 16+ UK Online Omnibus (three-month roll) May 10 Jun 10 25-54 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 25-54 London Prompted Awareness Mar 11 Apr 11 Absolute Radio Network May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 47.2 62.7 38.1
  14. 14. National Prompted Awareness Aug-11 Sep-11a Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-129080 77.0 75.670 68.1 60.260 51.250 46.2 43.0 39.940 38.1 29.230 24.7 22.3 21.420 17.4100 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  15. 15. London Prompted Awareness Aug-11 Sep-11a Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-1290 79.980 74.5 73.1 72.5 71.57060 54.8 53.8 49.450 46.7 45.4 39.2403020100 Capital Kiss Classic FM Heart Magic LBC Absolute Talk Sport Smooth Xfm Absolute Network Radio Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
  16. 16. Absolute Radio Network Weekly Reach (millions) W2:11 W1:12 W2:12 3.2 3.2 3.1 3.0 2.9 3.0 1.3 1.3 1.2 1.1 1.1 1.1 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  17. 17. Absolute Radio Network Monthly Reach (millions) W2:11 W1:12 W2:12 5.2 5.4 5.3 4.9 4.8 4.9 2.1 2.1 1.9 1.8 1.8 1.8 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  18. 18. Absolute Radio Network Weekly Hours (millions) W2:11 W1:12 W2:12 25.3 25.1 24.5 24.3 21.3 20.9 10.0 10.1 9.9 10.0 7.3 7.2 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR

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