This document provides details about a proposed radio show called "cay.den FM". The show would have a late night style playing future beats, hip-hop, and trap music genres. It would broadcast from 1pm-4pm once every two weeks on a frequency of 98.4 Hz. The target audience is 15-25 year olds from socio-economic groups E-C2 of both genders. After broadcast, the show would be distributed as a podcast, through digital radio, and streaming services or TV. The show aims to focus on music production by playing music from select producers and including discussion of the latest producers, music production software, and industry news.

1. +
MUSIC RADIO PITCH

2. + TreatmentName of Show: cay.den FM
Style of Show: Late Show
Musical Genres: Future Beats, Hip-Hop,
Trap
Schedule Information:
Frequency (Hz): 98.4
Broadcast Plans: 1pm – 4pm
Once per fortnight
Target Audience:
Age Range: 15 – 25 years
Gender: Both
Socio-Economic Grouping: E – C2
Plans for Post-Broadcast Distribution:
Podcast
Digital Radio
Streaming
TV

3. +
Sample Material
40 second Sample Material involving a track, and a bit of talk, and
also a 10 second jingle of music.

4. +
Niche
Radio
Show
Music Production
Radio Show
which will be
called “cay.den
FM”
Compilation of 5
second previews
of different songs A few minutes talk
about the latest
news in the music
industry such as
new EP’s and
music production
software
A playlist of music from a
specific genre or genres
playing on the radio.
There will be some
mainstream genres as
well as niche genres.
Adverts, alerts or
jingles will come
on every 3– 6
songs
Music will mostly
dominate the
show, meaning
that there will be
only about 25
minutes worth of
gossip all
throughout the
show
It will be
broadcasted from
late to the early
hours of the
morning from 1pm
– 4pm
Sample Material (continued): Spider Diagram

5. +
The idea that I have for my niche radio show is a radio all about
Music Production. This will involve talk about the latest music
producers, the latest music production software and also will play
a couple of music from producers such as the people seen on
this mood board (whereisalex, DEFFIE and ROM, MR
CARMACK, and Sam Gellaitry).
Sample Material (continued): Moodboard