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Public Radio Tech Survey


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This is a summary of the results from the Public Radio Tech Survey.

Published in: Technology
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Public Radio Tech Survey

  1. 2. Overview <ul><li>First annual Public Radio Tech Survey </li></ul><ul><li>Designed to document the level of new media usage and technology adoption among Public Radio listeners </li></ul><ul><li>Goal of Survey to provide much-needed information to help Public Radio stations better understand their changing audiences. </li></ul><ul><li>This survey will help provide a road map for Public Radio system (Stations and the System) </li></ul>
  2. 3. Methodology & Limitations <ul><li>70 Stations – All Formats – Variety of Markets sizes and geography </li></ul><ul><li>30,082 Responses Nationally </li></ul><ul><li>472 Responses from WOSU Listeners </li></ul><ul><li>WARNING : Web Polls Have Inherent Limitations </li></ul>
  3. 6. How has your Radio listening changed in the last year? 
  4. 7. Do you have cable or Satellite TV?
  5. 8. Do you have regular access to high speed Internet?
  6. 9. Where do you regularly use broadband Internet?
  7. 10. Average Weekday Hours on the Internet
  8. 11. Best Describes Your Radio Listening
  9. 12. Because WOSU Streams, I listen …
  10. 13. Social Networking …
  11. 14. Sources for Election Information
  12. 15. Early Adopters
  13. 16. How Likely are you to subscribe to Satellite Radio
  14. 17. How Likely would you spend $100 - $200 for an HD Radio
  15. 18. Cell Phone Use
  16. 19. What Sounds Appealing to You (re: texting)
  17. 20. Mp3 Player Use
  18. 21. Mp3 and Podcasts
  19. 22. Willing to Listen to Podcast Sponsorship Announcement
  20. 23. Downloaded or Streamed Video
  21. 24. What Types of Video from Radio Station Interests You
  22. 25. Device or Technology you could you not live without
  23. 26. Other Bits of Information <ul><li>Nearly half shop on-line at least once a month </li></ul><ul><li>Of the 60% who view videos on-line, 62% use YouTube </li></ul><ul><li>84% of the WOSU respondents describe themselves as either very worried or somewhat worried about the economy </li></ul><ul><li>More than 8 in 10 responses would be likely to recommend WOSU AM/FM to a friend or someone they work with </li></ul>
  24. 27. Observations <ul><li>Public Radio listeners are very loyal to their stations (support & recommend) </li></ul><ul><li>NPR Brand is strong – NPR & Station websites though are in the background </li></ul><ul><li>Clearly a difference between younger and older public radio listeners that transcends format </li></ul><ul><li>The iPod (and Podcasts) bring with it opportunities and threats </li></ul>
  25. 28. More Observations <ul><li>Satellite Radio has many challenges … but so does HD Radio </li></ul><ul><li>Increased cell phone ownership (along with its many uses and aps) provide both potential and fragmentation </li></ul><ul><li>Survey demonstrates that technology adaption & use is a unique dynamic that has impacted traditional media consumption </li></ul>