Industry View 2012 by Work Research

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Industry View 2012 by Work Research

  1. 1. Industry View 2012Everything you need to know about mediaagencies and their clientsA work.reportDate: May 2012
  2. 2. Who we spoke to 10 paired depths with planners PLUS 5 interviews with industry thought leaders PLUS A quantitative questionnaire amongst planners – 140 completes
  3. 3. A client focus on evidence
  4. 4. An agency focus on case studies
  5. 5. 7. Big data• Every year has it’s media fashion – Integration, big ideas, creativity, media firsts, beyond the spot, engagement...• This year’s must have planning accessory is BIG DATA – They all now employ data teams – Clients are driving the initiative to glue the strands of business data together – Real time data the game changer• This isn’t a fad, if you have data, this opens up a new conversation with the agencies
  6. 6. Good offering Thinking about the two which differentiate most, and which you have theHigh presence Low presence most control over Poor offering
  7. 7. 2012 Good offering Telegraph Sky Facebook Absolute JCD Radio C4 ITV Clear Channel Guardian Bauer mags Global Radio Bauer radio DCM Pearl&Dean RAB CBS Outdoor News Int ThinkboxHigh presence five Low presence IAB Hearst NMA AOP OMC Poor offering
  8. 8. 2012
  9. 9. 2012
  10. 10. Industry View 2012Everything you need to know about mediaagencies and their clientsA work.reportDate: May 2012

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