Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

In stream: Techcon 2012 - Radio Festival

5,096 views

Published on

  • Be the first to comment

  • Be the first to like this

In stream: Techcon 2012 - Radio Festival

  1. 1. 82%Source: BBC eartime research 2010/11
  2. 2. 35% 30% 25% 20% 15% 10% 5% 3.2% 2.9% 2.9% 2.7% 2.8% 2.7% 2.7% 0% 2005 2006 2007 2008 2009 2010 2011 Radio Share Internet ShareSource: AA/Warc Expenditure Report
  3. 3. Broadcast one-to-many Advertise one-to-one
  4. 4. Listener Fewer adverts & more musicAdvertiser Accountability & better targeting Radio Redefined for the digital age
  5. 5. Birthyear, gender &active location
  6. 6. 51% Logged-inSource: Absolute Radioplayer logins v anonymous unique average
  7. 7. 55% Logged-inSource: Absolute Radio app logins v anonymous unique average
  8. 8. Broadcast: Live Programming Commercial Break Live Programming 1 2 3 4 5 6In Stream: Live Programming Targeted Ads Extra Content Live Programming 1 2
  9. 9. 2x Unprompted awarenessSource: EMR | Base: Unprompted awareness, 300 airtime, 300 InStream
  10. 10. 45% positive feelings compared with 37% for regular airtime.Source: EMR | Base: Unprompted awareness, 300 airtime, 300 InStream

×