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Absolute Radio Network                      Worldwide Live Streamed Hours (millions)                                      ...
Absolute Radio Network                      Worldwide Live Streamed Hours (millions)                         Absolute Radi...
Absolute Radio Network                  Worldwide Mobile Streamed Hours (millions)                                     Mob...
Absolute Radio Network                      Worldwide Mobile Streamed Hours (000s)                         Absolute Radio ...
Absolute Radio Network                                         Mobile App Installs (000s)                                i...
Absolute Radio Network                                                                          Mobile App Usage          ...
Absolute Radio Network                                   Mobile App Active Users (000s)                                   ...
Absolute Radio                    Worldwide YouTube Video Views (000s)                                                    ...
Absolute Radio                                                       On-Demand Hours                    Downloaded        ...
UK Online Unique Audience (000s)               Mar 11    Apr 11   May 11   Jun 11   Jul 11   Aug-11     Sep-11     Oct-11 ...
Absolute Radio                                                          Social Media              Total Facebook Likes (00...
Absolute Radio Network                   Weekly Active Facebook Users (000s)    100     90     80     70     60     50    ...
Absolute Radio Network                                                                  National Awareness                ...
Absolute Radio Network                            Weekly Reach (millions)                                  W3:10       W2:...
Absolute Radio Network                            Monthly Reach (millions)                                  W3:10       W2...
Absolute Radio Network                              Weekly Hours (millions)                                      W3:10    ...
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Engagement metrics Oct 2011

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Engagement metrics Oct 2011

  1. 1. Absolute Radio Network Worldwide Live Streamed Hours (millions) 12.2 11.9 11.4 11.6 10.7 10.0 9.7 9.4 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: Internal server logs
  2. 2. Absolute Radio Network Worldwide Live Streamed Hours (millions) Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra 6.6 6.6 6.1 6.4 5.9 4.8 6.1 5.2 5.3 5.7 5.4 5.2 4.6 4.5 4.8 4.0 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: Internal server logs
  3. 3. Absolute Radio Network Worldwide Mobile Streamed Hours (millions) Mobile Hours Percentage of all streamed hours 11.4% 11.2% 11.6% 10.1% 1.3 1.3 1.2 1.2 3.8% 3.9% 3.3% 2.1% 0.4 0.4 0.3 0.2 0.0% 0.0% 0.0% 0.0% Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: Internal server logs
  4. 4. Absolute Radio Network Worldwide Mobile Streamed Hours (000s) Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra 884 873 813 823 133 251 214 420 457 470 141 398 220 120 95 127 0 0 0 0 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: Internal server logs
  5. 5. Absolute Radio Network Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 20 8 36 121 47 11 22 25 59 38 149 60 41 101 10 27 59 58 9 13 193 183 179 142 139 154 134 106 5 39 10 15 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3Source: Respective app stores
  6. 6. Absolute Radio Network Mobile App Usage Active Users (000s) Sessions (millions) 259 259 263 253 246 233 1.97 1.92 222 219 1.88 219213 211 1.74 1.76 1.80 1.65 1.61 1.57 1.56 1.22 Jul 2011 Jul 2011 May 2011 Jun 2011 May 2011 Jun 2011Dec 2010 Jan 2011 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Aug 2011 Sep 2011 Feb 2011 Mar 2011 Aug 2011 Sep 2011 Apr 2011 Apr 2011 Oct 2011 Oct 2011 Sources: Spodtronic and Flurry
  7. 7. Absolute Radio Network Mobile App Active Users (000s) Station Players Other Apps 34 36 30 47 65 6 11 31 14 15 13 210 226 216 223207 198 202 206 204 206 198Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 Sources: Spodtronic and Flurry
  8. 8. Absolute Radio Worldwide YouTube Video Views (000s) 790 615 555 534 541 503 505 483 450 438 421 411 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: YouTube
  9. 9. Absolute Radio On-Demand Hours Downloaded Streamed On-Demand Hours (millions) On-Demand Hours (000s) 2.67 395 2.55 2.45 2.32 2.29 2.22 2.23 2.10 2.05 2.13 322 292 280 1.811.72 203 203 206 64Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct10 10 11 11 11 11 11 11 11 11 11 11 10 10 11 11 11 11 11 11 11 11 11 11 Source: Server logs and YouTube
  10. 10. UK Online Unique Audience (000s) Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug-11 Sep-11 Oct-11 386 371 347 254 247 171 123 123 103 71 Capital Heart FM talkSPORT Absolute Classic FM KISS Real Smooth Magic XFM Network Websites Radio Radio Radio 105.4 Online NetworkSource: UKOM
  11. 11. Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 79.8 82.5 32.2 34.1 71.9 75.5 30.7 68.3 28.7 29.6 62.7 27.1 25.5 54.2 56.9 23.0 24.250.8 66.1 68.8 70.3 55.6 61.6 64.2 16.8 17.4 18.1 18.9 19.737.4 43.5 45.8 13.4 14.0 14.6 15.3Feb Mar Apr May Jun Jul Aug Sep Oct Feb Mar Apr May Jun Jul Aug Sep Oct 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 Source: Facebook and Twitter
  12. 12. Absolute Radio Network Weekly Active Facebook Users (000s) 100 90 80 70 60 50 40 30 20 10 0Source: Facebook
  13. 13. Absolute Radio Network National Awareness Unprompted Prompted 8.0 40.0 34.4 7.0 35.0 6.7 6.0 30.0Unprompted Awareness Prompted Awareness 5.0 25.0 4.0 20.0 3.0 15.0 2.0 10.0 1.0 5.0 0.0 0.0 Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct 08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  14. 14. Absolute Radio Network Weekly Reach (millions) W3:10 W2:11 W3:11 3.0 3.0 2.9 2.8 2.5 2.4 1.2 1.2 1.1 1.1 1.1 1.0 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  15. 15. Absolute Radio Network Monthly Reach (millions) W3:10 W2:11 W3:11 4.9 5.0 4.8 4.8 4.2 4.0 1.9 1.9 1.8 1.8 1.8 1.7 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  16. 16. Absolute Radio Network Weekly Hours (millions) W3:10 W2:11 W3:11 24.5 24.3 20.7 20.3 18.4 18.2 10.0 9.9 9.1 9.0 7.2 6.9 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR

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