Evan LaPointe: B2B & Social Media: Performance, Measurements, and SEO Benefits

B2B Social Media
Effective strategies, actionable measurement, and SEO
OfficeArrow, LLC. 2009.

Agenda:
Why include social media in your marketing mix?
Who are the players?
Five ways to succeed in social media
Social media and Search Engine Optimization

What is social media?
Wikipedia:
Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Social Networking + User Generated Content

Social Media for B2B
Speak to the two “magic” emotions
To Do Item: What fuels these two emotions in our target audience?

Why include social media?
To Do Item: Who are OUR hubs?

Who are the players?
To Do Item: Wikipedia – “List of social networking sites”

How to win - #1
Be in it for
the long run.

How to win - #2
Identify your
influencers

How to win - #3
Dance to the beat
of their drum.

The Perfect tweet

How to win - #4
You have to believe in social media, but hesitate before you go further than that.

How to win - #5
Take the good and the bad together.
And realize that the bad is often better than the good.

You will miss the target when . . .
You target the masses
You do not create “genuine” content
You are the primary beneficiary

SEO and Social Media

Search Engine Optimization:Fundamentals
Technical Optimization
Linguistic Optimization
Reputational Optimization

What You Need To Know
Always optimize the anchor text when allowed
Use deep links
Network your networks
Apply linguistic principles to everything you create – this might be what ranks

Ideas
YouTube tutorials on your products
Use LinkedIn to rank for your own name
Maximize your maps listings
Audience: what has worked for you?

Questions?

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Evan LaPointe: B2B & Social Media: Performance, Measurements, and SEO Benefits

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Evan LaPointe: B2B & Social Media: Performance, Measurements, and SEO Benefits Presentation Transcript