Steve Ennen: Wharton Interactive Media Initiative Overview
1. Wharton Interactive Media Initiative Steve Ennen, Managing Director The Wharton School, University of Pennsylvania www.whartoninteractive.comennen@wharton.upenn.edu 215-746-4591 OfficeArrow, LLC. 2009.
4. Rebecca Alig, Associate Director www.whartoninteractive.com www.penninteractive.com wimi-mail@wharton.upenn.edu
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6. Distinguishes itself with a tight focus on the interaction between content provider and user, capitalizing on the wealth of individual-level data that are exploding at the crossroads of commerce, technology, and entertainment.