Maximize your Event Management with ObjectiveMarketer


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When you are running an event, you can adopt variety of content strategies to create awareness, share information and increase participation - eventually, subscription. With ObjectiveMarketer, you can get all the above accomplished.

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Maximize your Event Management with ObjectiveMarketer

  1. 1. Social Media Management System “ Higher level tools and systems from companies like ObjectiveMarketer can help push the entire industry forward” (Mashable)
  2. 2. ObjectiveMarketer for Events <ul><li>Use Social Media to: </li></ul><ul><li>Create Awareness </li></ul><ul><li>Encourage User Interaction/Participation </li></ul><ul><li>Generate “Buzz” around your event </li></ul><ul><li>Provide Event Information </li></ul><ul><li>Facilitate Post Event Communication </li></ul><ul><li>Overall – </li></ul><ul><li>Increase Subscription to the event </li></ul><ul><li>Meet the Objectives of the event </li></ul>
  3. 3. The ObjectiveMarketer Process Social Media Create/ Reuse Deliver User Interaction Analyze Optimize
  4. 4. First, bookmark this! Tutorial Video for Reference
  5. 5. Account Set-up OM Path -> Go to Click Admin -> Accounts Preparation / Action Benefits Add Event Specific Auto DM for your Twitter Accounts All new followers will know about the event, and have the link in their inbox Add Event Specific Action Link for your Facebook Pages Facebook Feeds are visible to your fans, but also to a larger network, should some one comment on a message. This will increase awareness about the event and further action Add Google Analytics Profile for your website So, that Registration can be attributed back to your social initiatives
  6. 6. Campaigns Preparation / Action Benefits Identify the Target Audience, Objective and Strategy A plan helps you to implement your strategy and measure the success Identify your Content Strategy Mix of different contents help in maximizing outreach, and generates user interest / interactivity Create Multiple Campaigns To Group your messages, by strategy Add GA (or Web Analytics Tags) To record conversion (Registration) Set Goals for each campaign Helps you understand the traffic to your website and change plans if needed. Identify Influencers They can bring greater exposure to your messages Identify the “After the Event” Campaign Helps you keep engaged, and gives another reason for user interaction
  7. 7. Campaign Examples for an Event Messages to all these campaigns can be pre-fed before the event and scheduled for before and during the event. To Create a New Campaign – go to Click Campaign -> New Campaign Event Campaigns in OM CiscoLive (Cisco) KeyNote Announcements Speakers Sponsors Event Information Give-aways ProductSpecific DigitalSummer (Ubergizmo) Media Library - 09 Event Registration Info Event Date and Venue Info Sponsors Info About DigitalSummer Media Library – 10
  8. 8. Content Strategy Contact us for more details Preparation / Action Benefits Landing Pages (Brand / Event Info) Generates Awareness, and can make your event news go Viral Landing Pages (Subscription Form) For User Action – subscription Custom Media Library (Create your OWN FlickR) <ul><li>Generate Awareness </li></ul><ul><li>Make Content interesting / personal </li></ul><ul><li>Encourages User Action </li></ul>Add a Distribution List Increase in Outreach
  9. 9. Branded Frames <ul><li>Use Case: Webex using Frames to generate awareness and increase Sign Up. </li></ul><ul><li> </li></ul>
  10. 10. Branded Media Interface Ubergizmo – Digital Summer Event <ul><li>Images scheduled from ObjectiveMarketer are published on a Media Server (Hosted by OM) , which is fully customized for the event. </li></ul>
  11. 11. More - Content Preparation / Actions Benefits Create Specific Facebook Tabs / Application. Like, Contests, Registration Forms or Invitation Pages etc <ul><li>Extending your website </li></ul><ul><li>Increase user interaction </li></ul>Create Social Data-Driven Mashup Website around the event <ul><li>Interactive websites increase engagement and user participation </li></ul><ul><li>Allows you to highlight what is important for your brand, in the most engaging ways </li></ul>
  12. 12. Facebook Apps (Contest etc) Honda Odyssey Power of Women Essay Contest and Voting <ul><li>Created the Facebook Fan Page Contest Application to with Voting for essays and Reporting the winner. </li></ul><ul><li>Complete implementation was done in 2 days, the event lasted for 2 weeks. The voting has ended, but the app is still live. </li></ul>
  13. 13. Branded Mash-up Websites Comprehensive Reporting on the User Interaction
  14. 14. Publishing For Bulk Schedule, Find the Template here . Preparation / Action Benefits Create Multiple Queues (matching the campaign names) Easy way to add and approve content Use Bulk Schedule to schedule large number of messages Easy, efficient and saves time Schedule your Media Messages at few weeks before the event <ul><li>Takes care of creating buzz and generates interest </li></ul>Add Landing Pages specific to the event to every message that goes out – at least one month before the event. <ul><li>Create Awareness </li></ul><ul><li>Generates Interest </li></ul>
  15. 15. Analytics and Reports Preparation / Action Benefits Click Through by Post Which are your performing posts Click Through by Campaigns Which are your performing Campaigns RTs by Campaigns / Influencers Who has helped you generate more buzz (any specific trend, or message) Mentions <ul><li>Overall how many mentions </li></ul><ul><li>Engage with a special promotion post event </li></ul>Click Through by Tags <ul><li>Which are your performing categories </li></ul>Click Through by Landing Pages <ul><li>- Was there any conversion? </li></ul>
  16. 16. Post Event Follow-ups Preparation / Actions Benefits Generate a Report for the event <ul><li>Share and analyze with team </li></ul>Schedule Images from the event, with new action links <ul><li>Engage with users after the event </li></ul>Send DM using Bulk Schedule to all active participants, winners etc <ul><li>Engage and generate interest for participation </li></ul>
  17. 17. Summary Integrated Social Media Management and Marketing Suite
  18. 18. Platform Details Post Management Campaigns Management Contents Management User Management Reports API’s Comprehensive Analytics User Interface Business Applications Coupons Mobile Apps <ul><li>Multi-User </li></ul><ul><li>Multi- Org </li></ul><ul><li>Role Based </li></ul><ul><li>------------------- </li></ul><ul><li>Asset </li></ul><ul><li>Followers </li></ul><ul><li>Multi-channel </li></ul><ul><li>Scheduling </li></ul><ul><li>Automation </li></ul><ul><li>Customizable </li></ul><ul><li>Workflow </li></ul><ul><li>Goal Setting </li></ul><ul><li>Web Analytics </li></ul><ul><li>Strategic </li></ul><ul><li>A/B Testing </li></ul><ul><li>RSS Feed and Media </li></ul><ul><li>Landing Pages </li></ul><ul><li>Media Library </li></ul><ul><li>Polls </li></ul><ul><li>Branded URL </li></ul><ul><li>WhiteLabel </li></ul><ul><li>Multi-dimensional </li></ul><ul><li>Date-Time Range </li></ul><ul><li>Export to CSV </li></ul><ul><li>Downloads </li></ul>
  19. 19. Contact us Amita Paul, Founder/ CEO Phone: 650-587-5185 [email_address] See Appendix for a summary of Key Capabilities
  20. 20. Key Capabilities <ul><li>Scalability </li></ul><ul><li>Integration </li></ul><ul><li>Administration </li></ul><ul><li>Management </li></ul>Capability ObjectiveMarketer SAAS based product <ul><li>A hosted solution with a web-based interface, and ability to integrate to native CMS and other applications as needed. </li></ul>Manage multiple brands <ul><li>Ability to manage multiple brands and capability to support substantial growth over time. </li></ul><ul><li>Manage multiple campaigns </li></ul><ul><li>Manage themes </li></ul><ul><li>Designate platforms </li></ul><ul><li>Designate access </li></ul><ul><li>Easy coordination and management of high number of simultaneous campaigns across multiple brands. </li></ul><ul><li>Ability to pre-load themes (look & feel) for each brand, so that the right landing pages load when a specific campaign is promoted to the social media platform. </li></ul><ul><li>Ability to easily designate the right platform(s) for campaigns to get promoted to. </li></ul>Roles based administration ObjectiveMarketer has the basic infrastructure of user management, and provides roles / permission based access control. Asset management Consolidated Channels, Users, and Assets
  21. 21. Key Capabilities <ul><li>Distribution </li></ul><ul><li>Engagement </li></ul><ul><li>Use Case: </li></ul><ul><li>Brand Management </li></ul><ul><li>Direct Marketing </li></ul>Capability ObjectiveMarketer Publish directly to social platforms <ul><li>Flexibility to seamlessly manage multiple campaigns across multiple platforms. Current platforms include: Facebook, Twitter, YouTube, SlideShare, LinkedIn,, Media Gallery </li></ul>Schedule posts <ul><li>Ability to set automatic posting of a campaign or asset, based on the desired site, date and time – One time, Repeat, Daily, Spread, Bulk and Queue based. </li></ul><ul><li>Integrated with Google Calendar and iCal </li></ul>Publishing workflow <ul><li>Ability for users to schedule, stage, promote and archive their campaigns </li></ul>Social landing page publishing <ul><li>Patent Pending technology to integrate custom landing pages and banners to contents shared on Twitter and Facebook </li></ul>Platform community management <ul><li>Ability to track and respond to comments posted on fan pages. </li></ul>
  22. 22. Key Capabilities <ul><li>Comprehensive and Granular: </li></ul><ul><li>Analytics </li></ul><ul><li>Insights </li></ul><ul><li>Reporting </li></ul>Capability ObjectiveMarketer Roles based dashboard <ul><li>Ability for users to have real-time access to metrics for their campaigns, which roll-up to allow administrators to have enterprise-level visibility to all campaigns. </li></ul>Analytics <ul><li>Robust analytics dashboard and reporting capability. </li></ul><ul><li>Clickthrough Stats, Retweets, Comments, Likes, Views etc </li></ul><ul><li>Activity, Engagement, Value </li></ul><ul><li>Influencers, Amplifiers, and other insights </li></ul>Reporting and Distribution <ul><li>Email Notification </li></ul><ul><li>Export to CSV and other Formats </li></ul><ul><li>Date/time range Analysis </li></ul>