When you are running an event, you can adopt variety of content strategies to create awareness, share information and increase participation - eventually, subscription. With ObjectiveMarketer, you can get all the above accomplished.

1. Social Media Management System “ Higher level tools and systems from companies like ObjectiveMarketer can help push the entire industry forward” (Mashable)

3. The ObjectiveMarketer Process Social Media Create/ Reuse Deliver User Interaction Analyze Optimize

4. First, bookmark this! Tutorial Video for Reference

5. Account Set-up OM Path -> Go to http://app.objectivemarketer.com Click Admin -> Accounts Preparation / Action Benefits Add Event Specific Auto DM for your Twitter Accounts All new followers will know about the event, and have the link in their inbox Add Event Specific Action Link for your Facebook Pages Facebook Feeds are visible to your fans, but also to a larger network, should some one comment on a message. This will increase awareness about the event and further action Add Google Analytics Profile for your website So, that Registration can be attributed back to your social initiatives

6. Campaigns Preparation / Action Benefits Identify the Target Audience, Objective and Strategy A plan helps you to implement your strategy and measure the success Identify your Content Strategy Mix of different contents help in maximizing outreach, and generates user interest / interactivity Create Multiple Campaigns To Group your messages, by strategy Add GA (or Web Analytics Tags) To record conversion (Registration) Set Goals for each campaign Helps you understand the traffic to your website and change plans if needed. Identify Influencers They can bring greater exposure to your messages Identify the “After the Event” Campaign Helps you keep engaged, and gives another reason for user interaction

7. Campaign Examples for an Event Messages to all these campaigns can be pre-fed before the event and scheduled for before and during the event. To Create a New Campaign – go to http://app.objectivemarketer.com Click Campaign -> New Campaign Event Campaigns in OM CiscoLive (Cisco) KeyNote Announcements Speakers Sponsors Event Information Give-aways ProductSpecific DigitalSummer (Ubergizmo) Media Library - 09 Event Registration Info Event Date and Venue Info Sponsors Info About DigitalSummer Media Library – 10

13. Branded Mash-up Websites Comprehensive Reporting on the User Interaction

17. Summary Integrated Social Media Management and Marketing Suite

19. Contact us Amita Paul, Founder/ CEO Phone: 650-587-5185 [email_address] See Appendix for a summary of Key Capabilities