<Insert Picture Here>




Information Management:
Answering Today’s Enterprise Challenge

George Lumpkin, Senior Director,...
Volatile Economy & Business Impact

       RISK
       Organizations must better monitor internal &
       external threat...
Extending Operational Excellence

                                   Smart – Deep Insight
                                ...
Emerging Enterprise Strategy
                                  Standardized Processes
                              Automa...
Today - Where’s my Information?
   MULTIPLE    DIFFERENT        AD-HOC          DISPARATE BI TOOLS    FRAGMENTED
    ROLES...
Performance Management
& Analytics


CHALLENGES                ORACLE STRATEGY

• Fragmented Solutions    • Consolidated D...
Oracle’s Complete Solution
Integrated and Open Too!

                                       EPM Workspace
   (Oracle Busin...
Solving the Information Problem
Component Considerations

   Complete                 Open               Integrated




  ...
Complete with Best of Breed Components
           Magic Quadrant for                                                      ...
Performance Management Applications
    Market-leading, Integrated Suite
                Strategic Planning               ...
Oracle BI Applications
      Pre-built for EBS, PeopleSoft, Siebel, JD Edwards & More

• Provides insight into CRM and
  E...
Oracle BI Foundation

                                     Ad hoc     Interactive Reporting & Proactive MS Office
        ...
Common Enterprise Information Model
Enables Consistency, Security, Reuse, Flexibility
 PRESENTATION LAYER

    • User role...
Advanced Analytics
Oracle Essbase and Oracle Real-Time Decisions
                      •   Multidimensional modeling acros...
Roles for Middleware in BI
   Fusion of BI & Business Processes


• Visibility & Business Insight
   • Understand business...
Oracle Data Integration Suite
    A Comprehensive Solution for Data Integration

                                     MDM,...
Database Foundation
   Architecture is the Key


• Minimize impact of
  hierarchy changes
• Optimised for 3NF and
  Dimens...
Oracle Database 11g
The Leading Database for Data Warehousing


                       Key Data Warehousing Capabilities
 ...
Exadata – A New Architecture
Deploy Faster, Reduce Risk

Build From Scratch   OWI Reference        HP Oracle
with Componen...
Exadata - Extreme Performance Gains
Customer Benchmark Results


    Customer     Industry    Average Gain

              ...
Oracle Enables a Clean Architecture
            Access to the Right Information at the Right Time
                        ...
Beyond Operational Excellence
How Oracle enables Management Excellence


     Enable rapid business process innovation and...
IT and Business: Related Goals




                IT                              Business

  •   Information Management ...
Enterprise Information Management
   Summary: Steps to Success



     Requirements             Product Strategy          ...
For More Information



       http://www.oracle.com/bi
                  or
        http://otn.oracle.com/bi
Information Management: Answering Today’s Enterprise Challenge
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Information Management: Answering Today’s Enterprise Challenge

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As presented by George Lumpkin at OTN Architect Day, Redwood Shores, CA, 7/22/09.

Find an OTN Architect Day event near you: http://www.oracle.com/technology/architect/archday.html

Interact with Architect Day presenters and participants on Oracle Mix: https://mix.oracle.com/groups/15511

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Information Management: Answering Today’s Enterprise Challenge

  1. 1. <Insert Picture Here> Information Management: Answering Today’s Enterprise Challenge George Lumpkin, Senior Director, Product Mgmt, Data Warehousing July 22, 2009
  2. 2. Volatile Economy & Business Impact RISK Organizations must better monitor internal & external threats to business viability AGILITY Rapid changes in priorities and conditions create new partnerships and new competitors COST Relentless pressures drive need for additional efficiencies … do more with less
  3. 3. Extending Operational Excellence Smart – Deep Insight Smart – Deep Insight Agile Agile – Decisive Action – Decisive Action Competitive Advantage Aligned – Across the Aligned – Across the extended enterprise extended enterprise MANAGEMENT EXCELLENCE Cost – Lean and Mean Cost – Lean and Mean Quality – Six Sigma, TQM Quality – Six Sigma, TQM Speed – Real-time, JIT Speed – Real-time, JIT OPERATIONAL EXCELLENCE Time
  4. 4. Emerging Enterprise Strategy Standardized Processes Automated/Integrated Processes Shared Services Industry Best Practice Processes Data Center Consolidation/ Data Consolidation Single Instance Management Management Automation Information and Key Performance Indicators Virtualization Ad hoc Analyses IT Standardization Governance, Risk & Compliance
  5. 5. Today - Where’s my Information? MULTIPLE DIFFERENT AD-HOC DISPARATE BI TOOLS FRAGMENTED ROLES METRICS PROCESS & REPORTING SYSTEMS DATA SOURCES FINANCE Finance GOAL Multiple ERP RISK Human Resources PLAN Multiple HIRING QUALITY OPERATIONS Financial Marketing MODEL Multiple Data BRAND Warehouses Customer Service PLANNING ANALYZE Multiple Legacy SERVICE LEVELS Applications Executive REPORT Multiple Point COMPANY HEALTH Applications
  6. 6. Performance Management & Analytics CHALLENGES ORACLE STRATEGY • Fragmented Solutions • Consolidated Data Stores, Flexible BI Tools • BI Tools Hard to Use • Guided Analytics, Pervasive Deployment • Data Not Current • Transactional Load Speeds, Master Data Hubs • Expensive to Maintain • Central Management, Self-managing Database • Performance Management Apps / BI Apps / • Speed of Development Industry Bundles • Limited Scalability • Warehouses to 100s Terabytes, BI to 1000s • Deployment Expertise • Apps Solutions, Oracle DB Machine
  7. 7. Oracle’s Complete Solution Integrated and Open Too! EPM Workspace (Oracle Business Intelligence Enterprise Edition Plus: Desktop, Web, Search, Office, Alerts, Mobile) Performance Management BI Applications Industry (Strategy Mgmt, Business Planning, Profit Mgmt, Financial Reporting & Compliance) BI Applications (Sales, Service, Mkting, Bundles Order Mgmt, HR, Fin, Projects) Business Intelligence Foundation (Oracle Business Intelligence Enterprise Edition: BI Server, Essbase, Real-time Decisions) Middleware (BPEL, Oracle Data Integrator, MDM) Database (Oracle Database 11g Enterprise Edition, RAC, Partitioning, Exadata Software, OLAP, Data Mining Advanced Compression, Advanced Security, Real Application Testing, Packs) Database Machine / Storage (Oracle Database Machine, Exadata Storage)
  8. 8. Solving the Information Problem Component Considerations Complete Open Integrated Comprehensive Standards-Based Designed to EPM & BI Offering Architecture Work Together Broad & Deep Offering More Choice Less Effort Lower Cost, Lower Maximizes Existing More Value, Faster to Risk Investments ROI
  9. 9. Complete with Best of Breed Components Magic Quadrant for Magic Quadrant for Magic Quadrant for Business Intelligence CPM Suites, 2008 Data Warehouse Database Platforms, 2009 Management Systems, 2008 The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle. Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2009” by James Richardson, Kurt Schlegel, Bill Hostmann, Rita Sallam, 16 January 2009 Gartner, Inc., “Magic Quadrant for CPM Suites, 2008 “ by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2008 Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2008” by Donald Feinberg and Mark A. Beyer, 23 December 2008
  10. 10. Performance Management Applications Market-leading, Integrated Suite Strategic Planning Planning and Budgeting Set Strategic Cascade Targets Objectives Treasury Long-Term Detailed Strategies Planning Forecasting Budgeting Corporate Allocate Development Resources Master Data Business Rules Metrics/KPIs Targets, Plans & Actuals Financial Close Process Cost and Profitability Management Define Costing Methods Internal External Define Cost Data Report & Analyze Consolidate Reporting & Reporting & Cleansing Drivers Analysis Compliance Perform Allocations
  11. 11. Oracle BI Applications Pre-built for EBS, PeopleSoft, Siebel, JD Edwards & More • Provides insight into CRM and ERP applications CRM Analytics ERP Analytics Sales Financials • Easy to adapt and extend Service & Contact Center Human Resources Marketing Procurement & Spend • Integrates with OLTP systems Loyalty Supply Chain & Order Mgmt • Works with existing IT Price Projects environment Common Enterprise Information Model • Fast time to value; Low TCO Oracle BI Server • Over 2,000 customers Other Data Sources IVR, ACD, CTI Hyperion MS Excel Syndicated
  12. 12. Oracle BI Foundation Ad hoc Interactive Reporting & Proactive MS Office Analysis Dashboards Publishing Detection & Outlook and Alerts • Business views for end-users • Consistent business measures and calculations Common Enterprise Information Model • Advanced calculation engine BI SERVER • Optimized data distribution OLTP & ODS Data Warehouse Files Excel Essbase Systems Data Mart XML
  13. 13. Common Enterprise Information Model Enables Consistency, Security, Reuse, Flexibility PRESENTATION LAYER • User roles, preferences Role-Based Views of the Information • Simplified view Relevant to the User • Logical SQL interface SEMANTIC OBJECT LAYER • Dimensions • Hierarchies • Measures Consistent Definition of Business • Calculations Measures, Metrics, Calculations • Aggregation Rules • Time Series PHYSICAL LAYER • Map Physical Data • Connections Model Once, Deploy Everywhere • Schema Across Any Data Sources
  14. 14. Advanced Analytics Oracle Essbase and Oracle Real-Time Decisions • Multidimensional modeling across multiple data sources Oracle Essbase • Advanced calculation & integration Market-Leading engine OLAP Server • Fast “speed-of-thought” calculation power • Leading Excel user interface • Powerful Visual analysis Oracle Real-Time • Business process optimization Decisions • Business rules and self-learning predictive models • Leverages common data model of real-time and historical data • Decisions based on facts, context, analytic insights
  15. 15. Roles for Middleware in BI Fusion of BI & Business Processes • Visibility & Business Insight • Understand business impact BUSINESS PROCESSES ORACLE BI & BAM • Action from Insight • Empower business users BUSINESS ORACLE BI PROCESSES • Insight-Driven Business Processes • Business Intelligence Services for Integrated Insight and Reporting BUSINESS ORACLE BI PROCESSES
  16. 16. Oracle Data Integration Suite A Comprehensive Solution for Data Integration MDM, Business Intelligence, BAM, SOA Platforms, Applications • Best performance • Lower total cost of Data Data Data Data Data ownership ELT/ETL Migration Federation Replication Governance • Flexible, event-driven Oracle Data Integration Suite solution Process Human Service Data Manager Workflow Bus Grid • Improves productivity Data Data Master Data Data Integrator Services Data Profiling Quality • Pre-integrated for BI and Data Warehousing Heterogeneous Data Sources • Hot pluggable 16
  17. 17. Database Foundation Architecture is the Key • Minimize impact of hierarchy changes • Optimised for 3NF and Dimensional schemas • Eliminate data fragmentation issues • Proven over many years
  18. 18. Oracle Database 11g The Leading Database for Data Warehousing Key Data Warehousing Capabilities • Embedded Analytics • Flexible Model Deployment • Single Point of Management • Secure • 24X7 Availability • Optimal Storage Management • Scale to hundreds of Terabytes & large analyst communities
  19. 19. Exadata – A New Architecture Deploy Faster, Reduce Risk Build From Scratch OWI Reference HP Oracle with Components Configurations Database Machine Testing and Validation Database pre-configured Faster deployment Lower Risk Installation and Testing and configuration Validation Acquisition of components Installation and configuration Pre-implementation System sizing Acquisition of Take delivery of HP Oracle components Database Machine Weeks to Months Weeks to Months < 1 Week after Delivery
  20. 20. Exadata - Extreme Performance Gains Customer Benchmark Results Customer Industry Average Gain Telecom 28x Telecom 20x Retail 16x Finance 15x
  21. 21. Oracle Enables a Clean Architecture Access to the Right Information at the Right Time MASTER DATA / MULTIPLE DIFFERENT AD-HOC DATA TRANSACTIONAL ROLES METRICS PROCESS WAREHOUSE APPLICATIONS MDM Finance GOAL APPLICATIONS CRM APPS RISK ETL Human SCM APPS Resources PLAN Master HIRING QUALITY Data OPERATIONS Marketing MODEL WEBSITES ETL BRAND FINANCIALS Customer Service ANALYZE DISTRIBUTION SERVICE LEVELS Data Warehouse ERP APPS Executive REPORT PLM APPS CLUSTERS COMPANY HEALTH
  22. 22. Beyond Operational Excellence How Oracle enables Management Excellence Enable rapid business process innovation and Oracle Performance Management & Analytics solutions can be rapidly deployed but are flexible to customization implementation Solutions include reporting, ad-hoc queryimprove business Ease access to all information to / analysis and data mining, data loading / data quality, and master data performance Dashboards, guided analytics, and alerting technologies Incorporate the latest collaboration enable rapid to sharing of and timely access to detailed information improve productivity Ensure high performance 24x7 operations around BI Foundation and Data Warehouse infrastructure scale to very enterprises and provide 24x7 reliability the globe Be committed to Open Standards to give you the Open support provided by components enables continued use $ of previously deployed business intelligence tools & databases most choice and lower your costs
  23. 23. IT and Business: Related Goals IT Business • Information Management • Ubiquitous, fast access • Data quality & consistency • Reliable information • Robust data architecture • Information in context with business processes • Data integration • Easy to use, intuitive • Rapid deployment • Self-service flexibility • Ease of maintenance TCO/ROI
  24. 24. Enterprise Information Management Summary: Steps to Success Requirements Product Strategy Architecture Define requirements for Understand the Map current state business intelligence and architecture, design, business intelligence reporting, including key limitations and and reporting solutions performance indicators capabilities products to future state needs & (KPIs), performance and map appropriate capabilities. management metrics, tools to requirements reporting, information access and delivery needs across the Enterprise Define strategic Scope and Roadmap for Enterprise BI & Reporting deployment synchronizing with ERP & legacy systems to meet key business requirements
  25. 25. For More Information http://www.oracle.com/bi or http://otn.oracle.com/bi
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