The New Enterprise Data Platform


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Emergence of the analytics appliance and big data - Gartner Business Intelligence Conference 2012.

IBM and Fox Filmed Entertainment session

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The New Enterprise Data Platform

  1. 1. Sarath Ramaswami, VP of IT Krishnan Parasuraman, CTO, Digital Media Fox Filmed Entertainment Netezza and Big Data, IBM The New enterprise data platform : Emergence of the analytics appliance and big data Gartner Business Intelligence Summit, April 2-4, 2012
  2. 2. Talking pointsThe Changing Enterprise Data Landscape : Key DriversHow are enterprises adapting to the changing landscape?Fox Filmed Entertainment’s PerspectiveIBM’s integrated data platform solution
  3. 3. The Changing Enterprise Data LandscapeKey Drivers
  4. 4. 1. Analytics gives you an advantage
  5. 5. 1. Analytics gives you an advantage Organizations that lead in analytics outperform those Top Performers are more who are just beginning to likely to use an analytic adopt analytics approach over intuitionSource: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study.Copyright © Massachusetts Institute of Technology 2010.
  6. 6. 2. Big Data is Here 12 TB of tweets being created each day. Unstructured data will grow byMore than 30M networkedsensors, growing at a rate >30% per year. 650% in 5 yearsEvery day, the NYSE captures 1 TB of trade information.
  7. 7. 3. Complexity is out. Simplicity is inEmergence of Data Warehousing Appliances • Dedicated devices • Optimized for purpose • Complete solution • Fast installation • Very easy operation • Standard interfaces • Low cost
  8. 8. 4. Parallel Data Processing is commoditized
  9. 9. 5. Latency is out. Real Time is in
  10. 10. The Changing Enterprise Data LandscapeWorkloads Big Data Advanced AnalyticsDeployment Models Appliances Cloud SQLData Access Real Time Map Reduce
  11. 11. How are Enterprises Adapting to thechanging landscape?Fox Filmed Entertainment’s Perspective
  12. 12. Who are we?Fox Filmed Entertainment is a global leader in movie production and distribution
  13. 13. Existing SolutionTraditionally, We have focused our efforts on solutions within our Business Unitsleading to Data Silos across the enterprise
  14. 14. Industry ChallengesExplosion in format and channels through which content is viewed and delivered Digital Media Changing Release windows
  15. 15. Enterprise Information FrameworkEstablish an Information framework to support the changing landscape of the business Key Considerations Technology Data Management BI Platform Business Intelligence capabilities Business Analytic capabilities Agile Methodology Process Information Governance Program Management People BI competency Center
  16. 16. Enterprise Data Warehouse PlatformYou have many choices. What is right platform for your organization? Cloud Appliance Software Hardware
  17. 17. How can we leverage Social Data? How can we transform the Enterprise? 8 How can we transform the Enterprise? 8Last Updated: 2-25-12 Proprietary and Confidential to FFE
  18. 18. IBM’s integrated data platform offering
  19. 19. Enterprise Data platform – Key Considerations Analyze Extreme Volumes of Data Analyze Wide Variety of Data Enterprise Data Analyze Data in Real Time Platform Discover & Experiment Governance
  20. 20. Smart Consolidation for Smart Analytics Netezza • Extreme Performance • In-Database Analytics • Scalable Appliance Streams IBM’s Big Data • Act on Data “In-Motion” Platform • Real time analytics • Alerts/Actions Big Insights • Hadoop • Unstructured Data • Complex Analytics
  21. 21. IBM Netezza – Powering the Age of Analytics