This is a final presentation by a student in John Brown University's OM3283 course. The content of these slides represents the findings and opinions of the student, not the university.
6. Success: How she did it
• Hair &
Scalp issue
• Hair loss
• Sore Scalp
• Created
own home
remedy
• Created
own home
regimen
• Remedy
worked
• Used product
on self
• Sold product
door to door
• As product
grew in
popularity, so
did business
idea
• Started small
• Grew business
in steps-door
to door, larger
venues, and
multiple
representatives
• Large
manufacturer
and training
• Beginning
goal
• Midway
Goal
• End Goal
Develop
Solution
Identify
Issue Test
Market Evaluate
7. Giving Back: Madame Walker’s
Legacy
• Empowering black women through her Beauty education program
• Educational Scholarships
• Helping the elderly
• National Association for the Advancement of Colored People
• National Conference on Lynching
• YMCA
• Helping people by helping them purchase their homes and allowing them
to pay when or however they could
8. Madame CJ Walker
“There is no royal flower-strewn path to success. And if there is, I have
not found It for if I have accomplished anything in life it is because I have
been willing to work hard.” --Madam CJ Walker
Madame CJ Walker showed us that she wasn’t just selling a product that made
hair grow…she was selling a product that made black American women grow.