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About Our Company•  Back in 2004 we saw a problem:      •  Many professional service providers and organizations in       ...
About Our Company•  Our Launch in 2006:      •  Caught the attention of the local business community who         responded...
Our Mission  •  To take a detailed approach     to the big picture to help     your business achieve a     better bottom-l...
What We Believe    •  The ability to understand       your business and your       business objectives is       essential ...
Meet Our Partners•  Jolema Noel – APR, M.A, B.A. Co-Founder, Vice Communications Manager and Director of Media:     •  Anc...
Meet Our Partners•  Sarah Laupan – APR, B.A.  Co-Founder and Senior Communications Director      •  Raised in Milwaukee ar...
Accolades & Awards•  2006 Bradfield Clamus Award     Best New Public Relations Firm•  2006 Edward L. Bernays Award       B...
Services Offered•    Branding•    Corporate Communications•    Community Affairs•    Crisis Communications•    Integrated ...
Current Clientele•    Bartolotta Restaurants & Catering•    Luci Boutique•    Mental Health America of Wisconsin•    Milwa...
Past Work for ClientsLuci Boutique                •  Coordinated “Summer Nights” Boutique                Event Series     ...
Past Work for ClientsMental Health America of Wisconsin   •  Re-designed brochure and informational      pamphlets       •...
Past Work for ClientsThe Rosebud & Times Cinemas   •  On screen advertising services for local businessesUniversity of Wis...
Why Partner With Us?•  We analyze your needs and problems from a unique   perspective and give fresh insights•  Experience...
Spring Valley Introduction To Mosaic Communications
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Spring Valley Introduction To Mosaic Communications

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First of three presentations done for advanced Public Relations course. Presentation served as introduction of the PR Firm to the client.

Client: Spring Valley Turf Products

Published in: Education
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Spring Valley Introduction To Mosaic Communications

  1. 1. About Our Company•  Back in 2004 we saw a problem: •  Many professional service providers and organizations in Milwaukee and greater Wisconsin were losing revenue and credibility due to lack of exposure within their communities•  Our solution: •  To build an agency that specialized in delivering high-level strategic communications counsel utilizing the expertise of a knowledgeable team drawn from the fields of public relations, marketing and journalism
  2. 2. About Our Company•  Our Launch in 2006: •  Caught the attention of the local business community who responded by knocking on the doors of our small office suite on Water Street and working hands on with our team to give their businesses exposure•  Today: •  The company boasts a team of seven and occupies a two- story office space on Broadway Street in Milwaukee s historic Third Ward district
  3. 3. Our Mission •  To take a detailed approach to the big picture to help your business achieve a better bottom-line.
  4. 4. What We Believe •  The ability to understand your business and your business objectives is essential in building a meaningful communications program.
  5. 5. Meet Our Partners•  Jolema Noel – APR, M.A, B.A. Co-Founder, Vice Communications Manager and Director of Media: •  Anchor of Morning Milwaukee on WISN 12 for 8 years •  Adjunct professor at the Kaiser School of Business Communication and Journalism at UW–Lakeside, teaching class on Public Relations •  Author of Generation LOL: Social Media and its Impact on Language •  Freelance writer whose articles have appeared in the Chicago Tribune, Milwaukee Journal Sentinel, New York Times, O Magazine and many other publications
  6. 6. Meet Our Partners•  Sarah Laupan – APR, B.A. Co-Founder and Senior Communications Director •  Raised in Milwaukee area and Graduated from Wisconsin Lutheran College with B.A. in Communicative Arts •  Worked as freelance PR Practitioner and Event Coordinator for 4 years; worked with organizations such as Milwaukee Magazine, Wisconsin Fashion Week, and Bartolotta Restaurants and Catering •  PRSA Young Professionals Committee Chair and Milwaukee Ballet Special Events Co-Chair •  Has worked for Bartolotta Fireworks since age 18
  7. 7. Accolades & Awards•  2006 Bradfield Clamus Award Best New Public Relations Firm•  2006 Edward L. Bernays Award Best Small-Sized P.R. Agency (Midwest)•  2008 Public Relations Society of America (PRSA) Silver Anvil Award – Greener Downtown Campaign
  8. 8. Services Offered•  Branding•  Corporate Communications•  Community Affairs•  Crisis Communications•  Integrated Marketing Communications•  Marketing Research & Evaluation•  Media Relations & Training•  Leadership Communication•  Special Event Planning § SPECIALIZED AREAS: • Issues Management • Media Relations
  9. 9. Current Clientele•  Bartolotta Restaurants & Catering•  Luci Boutique•  Mental Health America of Wisconsin•  Milwaukee Sober Magazine•  Monkey Joes•  Parkway House•  Pathways to College•  Ricardos Pizza & Riverfront Pizzeria Bar & Grill•  The Rosebud & Times Cinemas•  University of Wisconsin Milwaukee – School of Public Health•  Wisconsin Lutheran College LEAD Program•  YMCA-Milwaukee
  10. 10. Past Work for ClientsLuci Boutique •  Coordinated “Summer Nights” Boutique Event Series •  Maxed-out attendance (100+ people) for all 8 events •  Began partnership with “Wisconsin Fashion Week” • Launch of Bayshore Location •  Designed Street Marketing Campaign •  Used customer reward program to generate word of mouth buzz •  Initiated social media presence utilizing tools such as Twitter, Facebook, Digg, and FourSquare
  11. 11. Past Work for ClientsMental Health America of Wisconsin •  Re-designed brochure and informational pamphlets •  More information, cleaner design, suitable for direct mail •  Coordinated 2009 Annual Luncheon Event •  Health Connection Website •  Revamped Media Relations Practices •  Broadened media outlet relationships and increased number of both mentions and impressions by 200%
  12. 12. Past Work for ClientsThe Rosebud & Times Cinemas •  On screen advertising services for local businessesUniversity of Wisconsin Milwaukee – School of Public Health •  Public Health Impact InitiativeWisconsin Lutheran College LEAD Program •  LEAD Scholarship ProgramYMCA-Milwaukee •  Fox 6/ YMCA Family Health Challenge
  13. 13. Why Partner With Us?•  We analyze your needs and problems from a unique perspective and give fresh insights•  Experienced Team with Broad Background Experience•  Extensive Contacts & Resources•  Solid Reputation and Known Expertise in Media Relations•  Professional, Ethical Work

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