Final Presentation in Entrepreneurial Spirit

4. Brand Vision
To create an ever evolving fashionable
product with an unbelievable fit that
empowers everyone to be confident.
We are the path makers who believe in
inspiring the spirit of generosity. We
will make a difference in the world.

5.  Started in 1999 in Litchfield, MN
 Started with shirts at major events
 Took mainstream looks and blended with
western
 First wholesale market in 2004 and
landed 18 stores
 2013 was in over 1,700 stores
 2008 began designing jeans
 2011 launched a men’s line

6.  Fashion Merchandising and Design
 Managed clothing stores
 Strong support from family
 Lives the lifestyle
 Inspired by people
 Lives by her motto

7. “Even though you’ve been
bucked, kicked, bit &
stomped…NEVER GIVE UP!”