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Presentatie Duncan Rogers NMD2010 17 juni 2010
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Presentatie Duncan Rogers NMD2010 17 juni 2010

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  • 1. Softlution Group The world at your fingertips “” Duncan Rogers Business Development Manager
  • 2. Geen Radio uitzending Page  2
  • 3. Thema voor vandaag Succesvol Multi-Channel commerce hangt mede af van de kwaliteit en beschikbaarheid van productinformatie? Page  3
  • 4. Agenda Making E-Business Profitable 1 Introductie Softlution 2 Wat is MDM / PCM 3 Toegevoegde waarde 4 PCM in de praktijk 5 Het Multi-Channel Netwerk Page  4
  • 5. Softlution introduction Making E-Business profitable About Mission Services Solutions References Softlution at a glance  Founded in 1996  Offices in Belgium, Germany and The Netherlands  Employees > 65  Full-service solution provider Page  5
  • 6. Softlution introduction Softlution Mission Statement About Mission Services Solutions References “Softlution is a leading international full-service partner for E-Business, Product- and Web Content Management solutions that enable our customers to generate more profits through multiple sales channels and optimized processes.“
  • 7. Softlution introduction Making E-Business Profitable About Mission Services Solutions References Page  7
  • 8. Your solution our knowledge and experience!
  • 9. A view of our references Wholesale Retail Manufacturing
  • 10. Where are we today!  Fast growth in product assortment Sales quantity - Data quality / information - Time to market - Helpful tools for consulting  Standards 80 % 20 % Ranking of popularity - Classification Source: Chris Anderson, 2004 Wired Magazin - In- and export formats  Electronically product catalogs  Electronically transactions - Purchase - Sales  Support for new media (Mobile Commerce, TV,…etc.) Page  10
  • 11. MDM versus PCM  Master Data Management is responsible for core/basic data - tasks are: - harmonization, normalization - Master data maintenance - Synchronization  Product Content Management enhance the core data with technical, marketing and sales information - tasks are: - Synchronization - multi classification - maintenance - delivery product information for all sales and communication channels - Workflows Both systems have functions which support the MDM or PCM area. We can see on both sides a clear growing path functionality wise. Page  11
  • 12. Master data management MDM data silos logistics / HRM assets supplier products customer finance locations Specializations MDM – PCM Product Content Management logistics / supplier products locations Page  12
  • 13. Figures and facts  30% of all article data from wholesales and industry have wrong information (the correction cost is around 60-80 €)  3.5 % of the revenue got yearly lost due to the fact of inefficient Information flow in the supply chain  Companies invest on average 25 minutes per article per year into the manual correction from not synched data (with 30000 articles it is around 520 days effort = 2,5 FTE Full Time Employees)  60 % of all written invoices have faults (The correction cost is between 40-400 €) - 43 % of all invoices got a special discount due to the reason of errors. Source: AT.Kearney Page  13
  • 14. E-commerce value chain E-Business Value chain  Reach  generate traffic to your site  Browse/Find  your visitors must find what they are looking for or what YOU want them to find  Convert  Convert lookers into BUYERS  Retain  Turn first buyers into loyal customers Page  14
  • 15. E-Business challenges  Increase the number of customers Customers  Strenghten customer relations  Coordination of multi-channel E-business on 1 platform supporting Multi-channel different business models E-Business  Integrate online- and offline channels Process  Optimize processes Automization  Longtail marketing strategy  Easy and maintainable integrations Integrations  TCO Page  15
  • 16. eCommerce Challenges - 1 Increase in customer numbers and strength of relations Customers related challenges  Broadening of sales channels and offered assortment  Marketing activities  Advanced online service (Guided Selling, Configurators, integrated Help Desks)  Graded prices, cross- and up- selling for higher turnovers per customer  Cross channel product, offer and marketing campaign consistency
  • 17. eCommerce Challenges - 2 Coordination of Multi-Channel Commerce Multi-channel related challenges  Centralized administration of customer profiles and product information  Tuning of marketing and sales activities (e.g. Cross Selling)  Real time stock control  Service coordination between online and in- store trade  Linking of channel partners  Data synchronization between sales channels
  • 18. eCommerce Challenge - 3 Efficient Process automization Process related challenges  Order management incl. international prices, currencies, taxes, terms of delivery  Transfer of (partial) processes online saves money  Focus on customer self service  Flexible portrayal of business processes without loss of quality
  • 19. eCommerce Challenge - 4 Integration with other Systems Integrations related challenges  Consolidation of legacy systems and data  Link eCommerce to central information management and catalogues  Seamless interfaces for data transfer with back office systems as ERP or CRM
  • 20. Online success depends much on the quality of the virtual product The real Product The virtual Product Collaterals Product catalog Multimedia Marketing texts User manuals Images / Graphs Customer presentations Product reviews Data sheets Reference applications Accessories Repair manual Online-Help Media Briefing Spare parts Replacements Customer issues CAD-Graphs Product specifications Product development docs Training material Installation guide Maintenance documentation Supplier documentation Quality documentation Prices Contracts Service manuals Warranty documentation Legal texts
  • 21. Example product information Master Data Information Supplier Information (Supplier A) Marketing Information  Product-ID: H57844  Product-ID: L12593BO Bosch Cordless Drill/Driver PSR 18  Description.: Bosch cordl. screwdriver PSR18  Descript.: Screwdriver PSR18 • Compact and powerful  Price: 59,50 €  Price: 65,43 $ • Powerful 18 V motor with planetary gears  List price: 65,00 €  Del. time: 2 days • Torque pre selection with 10 torque settings  Stock: yes  Supplier contract plus a drill setting – optimum power for every  Delivery time: 0 days application • Twin-sleeve "Click" keyless chuck – easy, Datapool- / Classifikation- Information tool-free bit changes  GTIN-Number: 4006885610231  eCl@ss: 21-05-08-01 (Hand push Other advantages automatic screwd.) • Bosch Electronic speed control: "accelerate"  Proficl@ss: AAC243c001 (Hand push from 0 – max. using the trigger switch automatic screwd.)  UNSPSC: 27111737 (Hand push • Power Light – thanks to the built-in LED, your automatic screwd. ) work piece is always well lit and clearly visible  RFID 12D25FB48C5A9E84 • Run-out brake and switch-on lock • Quick-change battery pack Technical information • Soft grip for a better and more comfortable  Battery voltage: 18 V hold  Battery capacity: 1,2 Ah • Bit storage compartment on the housing  Battery type: Nickel-Cadmium  Quick drill chuck: 10 mm Comes with:  Idle speed: 0 –1250 min-1 •1 battery  Torque: 26 Nm •Charger  Max. torque: 11 Nm •Carrying case  etc. Part No.: 0 603 955 300 Manufacturer Information Relations customer information (Customer A)  Product-ID: 0 603 955 300  Accessory: Replacement battary,  Product-ID: KD12574  Description: Bosch cordless screwdriver PSR18 suitecase, drill, bit,…  Description: Würth screwdriver PSR18  Price: 69,99 €  Alternative: PSR-18, PSR-18 LI-  Cust. price: 63,99 €  Del. time: 5 days 2,…etc.  Sold: yes  Picture: orangetblob.jpg  Package: Machine with 2 batteries  Promoted: yes Page  21
  • 22. Current situation in companies (Information is everywhere) Product manager Marketing Sales IT Supplier Web shop Print catalogs Purchase eCatalogs ERP Market places Market placess Page  22
  • 23. Current situation international Subsidary Netherlands Subsidary Belgium Subsidary Germany Page  23
  • 24. Key factors of the data management process Map/Integrate Consolidate Govern Leverage  Understand all sources  Aggregate data from  Create  Export to different  Support data formats sources  Maintain output channels  Map and transform  Connect to applications  Clean  Share different data formats  Import into centralised  Enrich  Monitor data model  Transform  Retire
  • 25. MDM for product data is a prerequisite for your multi-channel strategy E-Catalog/ Data Sync. Website  MDM for product data is Online Store the golden record for multiple output channels  Supporting multiple output channels parallel  Enriching output data Call Center specifically for each output media  Feed information into downstream applications Print catalogues, product magazines Pricelists, POS Flyers Mobile
  • 26. Enterprise PCM System the single source of truth departments, user Multichannel Product Marketing Sales managment • B2B eCommerce • B2C • Partner channel Supplier 1 Import Maintenance • Supplier Integration • Mass data changes • Flexbile Import • Assortments • Price lists • Quality check • Media Assets • Catalogs Supplier 2 Print • Flyers • ...etc. PCM Supplier integration, ... Supplier self Workflows Export service • Product status • Print page planning • Roles and Rights • Flexible export • CD/DVD-ROM • Dynamic workflows • Automation eInformation • Newsletter • …etc. Supplier N Communication in both directions? Who is the leading system? • Market places • Key account customer eCatalogs BMEcat, CSV, XML • Procurement ERP OCI, Punchout ERP ERP Flow back (e.g.: Order) Page  26
  • 27. Successful e-commerce needs consistent product information e-commerce functions that benefit from MDM for product data: Search, merchandising and navigation International websites Product comparisons reviews and forums PCM powers E-Commerce Accessories, Cross & Up- Sellings, alternatives „Long-Tail“-catalogs through coupons, vouchers etc. Brand-oriented websites Technical products (e.g. and multi-brands online electronics) white Label and Shop in Shop concept
  • 28. Rich Content based on consolidated product information Media Attributes - Merge product data from various sources Data-Feed 1 Media Data-Feed 2 Downloads PIM Data-Feed 3 - Data cleansing and classification - Efficient search for classified product details Product details - Up-to-date through RSS-Feeds
  • 29. The many aspects of product information online
  • 30. Guided selling benefits from granular product infomation - Guided selling based on product classifications - Direct product comparisons enhance customer experience
  • 31. WEBSITE SHOP VS MOBILE SHOP LOOK&FEEL COHERENCE CATALOG STRUCTURE ADIDAS BRAND PRODUCT INFO
  • 32. MOBILE SHOP - HOMEPAGE PROMOTIONAL AREA: video | images ... FREE SEARCH NAVIGATION AREA STORE FINDER SHORTCUTS
  • 33. HOME>MEN>SHOES>PRODUCT TO FIND A PRODUCT BROWSING THE CATALOG HOME PRODUCT SHOES LIST MEN SECTION
  • 34. Media Asset Management (MAM) is an important aspect of PCM  Manage and distribute images, videos and documents  Single source for all formats and file types with on the fly conversion  Accurate colour conversion minimises returns  Ensure corporate and brand CI standards are met  Video: ready for the YouTube generation ↳ Reduce cost of media management significantly
  • 35. PCM powers search and navigation Page  35
  • 36. Example Levi’s Page  36
  • 37. Encrease your productivity with modern user-friendly interface  Zero-client administration  High usability due to context menus, AJAX and wizards  management of product data, images, text, video, etc.  Role-based access rights and fully adjustable views  Comfortable mass data management  Completely configurable interface
  • 38. Implement multi-site strategies easily Store A Company Store B Master catalogue (staged) Master catalogue (online)  Consolidate multiple stores on one platform Another brand store  Manage central product repository with market specific adaptions and versions  Work decentralised on content and store management  Multi chanel Integration of various independent tenants B2B customer  Harmonized communication through all supported channels XML BMEcat xCBL
  • 39. Product Content Management: Significantly higher benefit than cost Uses Cost  Additional sales / market access  Investment  Extended and new target groups  System environment (HW, SW)  Cross and up-selling  Implementation (internal, external  Additional sales / customer loyalty expenditure)  Comprehensive information  Implementing channels 1 ... n  Positive emotions, simplicity  Operation  Self-service, additional functions  Process cost  Cost savings / effectivity  Mainframe / extensions  Time-To-Market  Complexity management  Distribution control  Replacing channels 1 ... n  Reuse  Cost-efficient processing  Market research
  • 40. Het Multi-Channel Netwerk Voor meer informatie: info@hmc-netwerk.nl www.hmc-netwerk.nl Linkedin Group: het Multi-Channel Netwerk Page  40
  • 41. Thank you for your attention For further information see www.softlution.com Netherlands Softlution Nederland BV Luchthavenweg 55C 5657 EA Eindhoven  +31 (40) 235 0506 Belgium Softlution Belgium NV Voogdijstraat 31 3500 Hasselt  +32 (11) 260 990 Germany Softlution Deutschland GmbH Am Brambusch 24 44536 Lünen  +49 (231) 98 60 – 390 Leitzstrasse 45 70469 Stuttgart  +49 (0)71149066216 Page  41

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