The system of flexible automation of Web Stores

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This presentation was presented at the MIPT english class under the theme "Sales presentation". It is a translation of the presentation for competition “Egghead”. This theme is dedicated to the design of the modern approach, called "compliance management", which provides a flexible description of business processes at the user level.

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The system of flexible automation of Web Stores

  1. 1. simkin.av@gmail.com Anatoly Simkin Magistrate from MIPT, FIBS-9111 Group of management consulting 17th May 2010The system of flexible automationof Web StoresSales PresentationThe project for the grand «U.M.N.I.K.»
  2. 2. Content 1. Product presentation 2. Features and USP 3. Competing products 4. Target audience 5. Steps-to-market 6. Advertising techniques 2
  3. 3. Product presentation Component Flexible automation and rapid adaptation of business processes in the field of Internet retail at the level of ERP-system Состояния заказа: Заказ Покупателя Не обработан Method Формируется Building a semantic network to Статус заказа identify business processes В работе Platform Сформирован Задается соответствие и 1С: Enterprise 8 Доставлен программно определяются правила изменения Не доставлен 3
  4. 4. Features and USP Software-based product by applied solution “Trade Result management 10.3” on the 1C: Enterprise 8 platform Consumer Small businesses in the area of electronic commerce User The owner of the supply chain process Business effects+Increasing number of orders processed by manager+Optimization of courier logistics+System customization – regulation of business processes+Ability to adapt the business process in case of need 4
  5. 5. Analysis of competing products Product 1С: Trade ABO CMS: OSG Web 1С: Arcadia Other This product management Managing Shop Internet Shop solutions 8 Web Store Measure Order Exchange + + + + + + CMS integration + + + + +/- Usability + +/- +Automation of ops business + + +/-processesAdaptation of business + processes 5
  6. 6. Target audience The retailers want to increase sales through the Internet trading Small businesses in the retail and wholesale e-commerce Potential customers located on the whole territory of Russia who are not depending on the scope of trading activities Great growth potential of e-commerce in RussiaRussia 5,5USA 114 - 20 40 60 80 100 120 The market of electronic commerce, billions of dollars 6
  7. 7. Steps-to-market The development and modification, support The first customers Maintenance (Moscow) Increased customer base through new functional Major sales Advertising, presentations, articles 1C: Compatible Course of studies Creation and Market expansion promotion of brand over the whole russia2010 2011 2012 2013 2014 2015 2016 Step 1 Step 2 Step 3 Step 4 7
  8. 8. Promotional and advertising activities •Internet advertising, presentations, articles 1 •Participation in presentations of 1C-Bitrix, ABO CMS and other ecommerce platforms 2 •Conducting a workshops "How to automate Internet commerce?" •Product branding 3 •Certification 1C: Compatible •Creating a training course about implementation of the system •Writing a book 4 •Increasing number of sold "boxes" by partners 1C throughout Russia
  9. 9. simkin.av@gmail.com Anatoly Simkin Magistrate from MIPT, FIBS-9111 Group of management consulting Tel. +7 916 956 4484 E-mail: simkin.av [at] gmail.comThank you for your attention!Are there any questions? 17th May 2010
  10. 10. Implementation problems The problems of implementing ERP systems in the enterprise Strategic Operational Managerial Organizational • Automation is a • Not of all • Increase the total • Qualification of rigid linking processes are cost of ownership employees processes reflected in the (TCO) ERP system These problems can be solved Flexible automation and rapid adaptation of business processes in the field of Internet retail at the level of enterprise resource planning system. 10
  11. 11. Solution of the problem● Building a semantic network to identify business processes● Creating a set of rules for describing the processes through the use of binary trees● Flexible configuration of business processes Состояния заказа: Заказ Покупателя Не обработан Формируется Статус заказа В работе Сформирован Задается соответствие и программно Доставлен определяются правила изменения Не доставлен 11
  12. 12. Market researchWhy the market is growing?● reducing the cost of staff● cutting the operating costs and rent● increasing turnover through online stores The growing number of stores in Russias Internet, Yandex 2007 12
  13. 13. Market research Market Visio, 2006 13
  14. 14. Solution of the problem● Building a semantic network to identify business processes● Creating a set of rules for describing the processes through the use of binary trees● Flexible configuration of business processes Состояния заказа: Заказ Покупателя Не обработан Формируется Статус заказа В работе Сформирован Задается соответствие и программно Доставлен определяются правила изменения Не доставлен 14

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