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Entradas & Dimopoulos: Public science on the web

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Observatori Comunicació Científica - Universitat Pompeu Fabra
Observatori Comunicació Científica - Universitat Pompeu Fabra

Presentation of the lecture given by Marta Entradas, of the <a>University College London</a>, about the use of the Internet in science communication with the public. Entradas gave the lecture in 27th july 2010 in a workshop on science communication held in Dubrovnik (Croatia). The presentation was elaborated by Entradas together with Kostas Dimopoulos, Associate Professor of Learning Materials in the Department of Social and Educational Policy, <a>University of the Peloponnese</a>. presentation that can be useful for you if you want to publish science on the internet or if you wish to be critical. It was presented by Marta Entradas at a Workshop on Science Communication in Dubrovnik yesterday. Public Science on the Web Presentation

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- ESC ONET - European Science Communication Network Public Science on the Web Marta Entradas Kostas Dimopoulos Dubrovnik, Croatia July 27 July 2010
Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objective ,[object Object],Topics 1 2 5 3 4
1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Unique Case of Online Science The Need for Online Science Communication Need for a web presence
Types of Public Science Websites The Many Types of Public Science Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2
Types of Public Science Websites Web-Based Science Journalism: Scientific American 2
Types of Public Science Websites Web-Based Science Journalism: Guardian Science 2
Types of Public Science Websites Web-Based Organisational PR 2 www.mpg.de Max Planck Society
Types of Public Science Websites Web-Based Organisational PR 2 UCL www.ucl.ac.uk
Types of Public Science Websites Web-Based Organisational PR 2 NASA ESA
Types of Public Science Websites Dissemination Websites 2 The Galileo Project EurOcean
Types of Public Science Websites Websites of Individual Scientists 2 Personal website Personal website
Types of Public Science Websites Online Community-Provided Websites: Wikipedia 2
2 Types of Public Science Websites Where Scientists are Likely to be Directly Involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 4 5 6 Corporate Design, Content Management, Organizational regulation, Communication department, Scientists as content provider Individual initiative, creativity, preferences, responsibility
2 Types of Public Science Websites Where Scientists are Likely to be Directly Involved Example 1: Conference website Example 3: Online lectures Example 2: Scientist’s Blog]
3 How to communicate my scientific work on the internet? Website Construction Issues to be discussed
Website Construction Issues to be discussed 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Borchelt, R.B. 2008. Public relations in science: Managing the trust portfolio. IN: Bucchi and Trench (eds). Handbook of Public Communication of Science and Technology. Oxon: Routledge. Website Construction Websites are part of “the trust portfolio”
Website Construction Organisation: How Users Read Web Pages 3 Poynter Institute, US ,[object Object],[object Object],[object Object]
Website Construction Organisation: Users’ Attention 3 Eye tracking heatmap of Washington Post ’s homepage, Melinda McAdams, 1995 ,[object Object],[object Object]
Website Construction Organisation: Users’ Attention 3 Example eyetracking heatmap of “About Us” Page in Jakob Nielsen and Kara Pernice, E yetracking Web Usability, 2009 ,[object Object],[object Object],[object Object],[object Object]
Website Construction Organisation: Priority Areas for Information 3
Website Construction Implications for the web design 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Website Construction Web Writing 3 ,[object Object],Jakob Neilson, 1996, Inverted Pyramids ,[object Object]
Website Construction Web Writing 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jakob Nielsen's Alertbox, March 22, 2010: Scrolling and Attention
Characteristics of Public Science Websites Essential Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 Example Implementation: Max Planck Society Key Elements 1 2 3 4 5 6 7 8 1 1 2 2 2 4
Characteristics of Public Science Websites Essential Elements: Navigation (Guiding the User) 4 ,[object Object],[object Object],[object Object],Johnson-Sheehan, R and Baehr, C. 2001. Visual-spatial thinking in hypertexts. Technical Communication, 48 (1) Paths Paths
Characteristics of Public Science Websites Essential Elements: Navigation 4 Home Page Sub Menu Content Home page presents range of clear paths Sub-menus present clear next steps to access to content Content pages show users where they are, how they got there
Characteristics of Public Science Websites Essential Elements: Interactivity - External Links 4 Example Implementation: Max Planck Society Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Public Science Websites Essential Elements: Forms of Interactivity 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Public Science Websites Essential Elements: Interactivity -- Blogs 4 ,[object Object],[object Object],[object Object],Example 2: Rerum natura Example 1: Real Climate (Trench 2008)
Characteristics of Public Science Websites Essential Elements: Interactivity -- Multimedia 4 ,[object Object],[object Object],[object Object],[object Object],Example 1: Max Planck Society Videos Example 3: Nature Podcasts Example 2: ESA image gallery www.nature.com/podcast/ www.mpg.de/english/illustrationsDocumentation/multimedia/scienceMovies/ http://www.esa.int/esa-mmg/mmghome.pl
4 ,[object Object],[object Object],[object Object],Characteristics of Public Science Websites Essential Elements: Interactivity -- Networking
4 ,[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics of Public Science Websites Essential Elements: Interactivity -- Twitter Once you got “friends/followers” - spread your message around the world - may be very effective reaching lay audiences
4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Poynter Institute eye-track research. http://www.poynterextra.org/eyetrack2004/history.htm Characteristics of Public Science Websites Essential Elements: Editorial Content
Exercise 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tomorrow’s timetable - current version 6 ,[object Object],[object Object],[object Object],[object Object],or …
Tomorrow’s timetable - alternative version 6 ,[object Object],[object Object],[object Object],[object Object],You choose

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Entradas & Dimopoulos: Public science on the web

  • 1. - ESC ONET - European Science Communication Network Public Science on the Web Marta Entradas Kostas Dimopoulos Dubrovnik, Croatia July 27 July 2010
  • 2.
  • 3.
  • 4.
  • 5. Types of Public Science Websites Web-Based Science Journalism: Scientific American 2
  • 6. Types of Public Science Websites Web-Based Science Journalism: Guardian Science 2
  • 7. Types of Public Science Websites Web-Based Organisational PR 2 www.mpg.de Max Planck Society
  • 8. Types of Public Science Websites Web-Based Organisational PR 2 UCL www.ucl.ac.uk
  • 9. Types of Public Science Websites Web-Based Organisational PR 2 NASA ESA
  • 10. Types of Public Science Websites Dissemination Websites 2 The Galileo Project EurOcean
  • 11. Types of Public Science Websites Websites of Individual Scientists 2 Personal website Personal website
  • 12. Types of Public Science Websites Online Community-Provided Websites: Wikipedia 2
  • 13.
  • 14. 2 Types of Public Science Websites Where Scientists are Likely to be Directly Involved Example 1: Conference website Example 3: Online lectures Example 2: Scientist’s Blog]
  • 15. 3 How to communicate my scientific work on the internet? Website Construction Issues to be discussed
  • 16.
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  • 21. Website Construction Organisation: Priority Areas for Information 3
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  • 26.
  • 27. Characteristics of Public Science Websites Essential Elements: Navigation 4 Home Page Sub Menu Content Home page presents range of clear paths Sub-menus present clear next steps to access to content Content pages show users where they are, how they got there
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  • 37.