How Culture Can Define The Success of Your Startup - even though you feel that you have too much on your plate as an entrepreneur, it is never too early to define your company culture. Everything you do in business is determined by how well you defined your company culture.

1. CULTURE
How Culture Can Define
The Success Of Your Startup

2. SALES
MARKETING
RECRUITMENT
CUSTOMER
SERVICE
FINANCE

3. CULTURE

6. beliefs
perceptions
values
norms
assumptions
premises
vision & strategy

9. “Culture consists of group norms of behavior and the
underlying shared values that help keep those norms in
place.” - John Kotter
YOUStarts with
change thoughts

10. Assumptions Behaviour Results
Why culture matters
culture

11. just figure out what your
personal values are then just
make those the company values

12. core
values

15. ZAPPOS
10 CORE VALUES
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10.Be Humble

18. Google Photos
tags black people
as 'gorillas', puts
pictures in special
folder
1 July 2015

19. Google's
tech
workforce
is far less
diverse
than its
overall
workforce

21. HARD SKILLS
SOFT SKILLS
&

25. NUNO MACHADO LOPES
Head of Marketing & Communications
Beta-i | www.beta-i.pt
nuno.lopes@beta-i.pt
(+351) 916863479
facebook.com/nlopes | twitter.com/nlopes | www.tudomudou.com

26. Language
• Inspiration vs Motivation
• Relationships not networking