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Festival In 15112013 - Every Company Is a Media Company

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Presentation for the Festival In event at FIL on the main stage on the 15th of November.

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Festival In 15112013 - Every Company Is a Media Company

  1. 1. Why I decided to write over 1,000 articles in 2 years on a blog that has no advertising.
  2. 2. Your Company is a media company “Every company has to become a media company -- because every company needs to master the technologies of publishing to their customers, staff, neighbors, and to raise their media profile against their competitors.” Tom Foremski former reporter Financial Times
  3. 3. Why Content? • • • • • • • • Building communities Create Goodwill Sharing content knowledge B2B and/or B2C Ownership Reputation - association They come to YOU Don’t share shit on Facebook
  4. 4. reputation by association
  5. 5. “Everyone is entitled to his own opinion, but not his own facts.” Daniel Patrick Moynihan
  6. 6. • Article must have: – Facts | Analysis | Opinion | Relevance • Every story has 2 sides – Which one do I relate to? Why? • Be bold – Take a stance, specially when it isn't consensual • Breaking news or veracity • Spontaneous, human, emotional
  7. 7. ORGANIC GROWTH
  8. 8. ADVERTISING
  9. 9. SPONSORS
  10. 10. monetize offline what you do online
  11. 11. ROI? • Conferences (exclusive content & networking) – press, blogger, media partner • Speaking – paid / not paid • Advisory work – not consulting • Knowledge – priceless • Advertising? no thanks
  12. 12. go deeper What we do
  13. 13. go deeper What we do What we should do
  14. 14. go deeper What we do What we should do What we must do
  15. 15. THE WORLD IS MOBILE
  16. 16. what’s next?
  17. 17. KILLER content, service & product build trust be authentic human emphatic +/- transparent experiment listen & talk & listen
  18. 18. final thought
  19. 19. Creatin g content is like…
  20. 20. Join the conversation NUNO MACHADO LOPES +351 916 863 479 nlopes@igmarketing.co www.tudomudou.com

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