The three most important components of a successful Special Event and the true definition of a “successful” special event.

1. Sponsored by:
Special Events – They’re Worth It!
Joan Mound
October 2, 2013
Twitter Hashtag - #4Glearn
Part
Of:

2. Sponsored by:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
info@synthesispartnership.com
INTEGRATED PLANNING
Part
Of:

3. Sponsored by:Part
Of:
Coming Soon

4. Sponsored by:
Today’s Speaker
Joan Mound
Partner
ejIMPACT
Assisting with chat questions:
Jamie Maloney, 4Good
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
Part
Of:

5. THEY ARE WORTH IT!

6.  Key to the success of an organization’s:
 Financial security
 Visibility
 Growth in volunteers through committees & board
 Potential major gift donors
 Common thread
6

7. 7

8. 8
Staff Time
Allocation
Corporate Event
Chair
Volunteer
Committee

9.  What is the difference between a –
Corporate Event Chair
Corporate Sponsor
Awardee
9

10.  How much is each event netting?
 How many people are working on each event?
 How much of their time is being spent on each
event?
10

11. Fully responsible for the event
Financial success
Partnering with the liaison from the Corporate Event
Chair company
Oversees the day to day process
Partners with the Overall Chair of the volunteer
committee
Prepares all the materials, meeting agendas,
spreadsheets, reports
STAYS ON TIMELINE!!
11

12. The single most important ingredient
to a financially successful
Special Event
12

13. Why are they so important?
13

14. What can they do that you can’t?
14

15. Who Are They- The Profile
15

16. What is their role –
The Job Description
16

17. Can you do this alone?
17

18. YOUR SUPPORT SYSTEM!
18

19.  Who serves on your committees?
 Board Members?
 Board Members?
 Board Members?
 Do they serve on more than one committee?
19

20.  You need new volunteers who are not on the
board. Why?
 New ideas
 Give board members a break
 New resources
 New volunteers are potential board members
20

21.  Where do you find these people?
 Members
 People who use your services
 People from companies that support you
 What service organizations are in your community?
 Rotary
 Junior League
 Lions
 Are you a membership driven organization?
 Places to advertise for volunteers:
 Craig’s List
 Volunteermatch.com
 Linkedin
21

22. COMMITTEE RESPONSIBILITIES
22

23. BE SURE TO HAVE JOB DESCRIPTIONS FOR THE:
 Overall Chair
 Sub-committee Chairs
 Committee Members
23

24. 24

25. Timeline
Budget
Sponsorship Opportunities
Board Commitment
Corporate Event Chair
Committees
How to give visibility to your organization
25

26.  Who should do what
Identify & secure Corporate Event Chair
Plan, organize, implement & execute event
Committees
26

27.  Why so long?
 What should it look like?
 Who prepares it?
 What makes it so important?
27

28. GALA
It’s all in the percentages
 Sponsorship 60%
 Donations, Ticket Sales, Host a Table 7%
 Ad Journal 13%
 Auction 10%
 Fund a……. 10%
100%
28

29. WALK (or any “thon”)
It’s all in the percentages
Sponsorship 10%
Corporate Chair Team 15%
Other Teams/Individuals 75%
100%
29

30. Sponsorship Opportunities
30

31. Personal Contribution – why that is so important
Helping to identify and secure the Corporate Event Chair
Opening doors to companies for Sponsorship & Teams
Identify individuals and corporations that can make a major gift
Agree to sign letters to their contacts and make follow-up calls
Gala – sell sponsorships & fill tables
“Thons” – build teams & participate
31

32. 3 Most Important Questions!
32

33. 33

34. Is There a Dedicated Staff Person?
34

35. 35

36. Is There Buy-in From the Board?
36

37. 37

38. Are you and your organization ready
to make a change through a new and
proven process?
38

39. “No one has ever become poor from giving”
Ann Frank
39

40. Areas of Expertise:
 Coaching and implementation in all areas of fundraising & development:
 Special Events
 Planned Giving
 Major Gifts
 Strategic Planning
 Feasibility Studies
 Capital Campaigns
 Annual Appeals & Direct Mail Campaigns
 Board Development & Trainings
40

41. Ellen Donohue
edonohue@ejimpact.com
Joan Mound
jmound@ejimpact.com
(386) 445-3030
www.fundraisingcourses.com
www.ejimpact.com
www.ejimpactblogging.com
41