Enterprise 2.0 What Else Is It
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Enterprise 2.0 What Else Is It

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Enterprise 2.0 What Else Is It Enterprise 2.0 What Else Is It Presentation Transcript

  • ENTERPRISE 2.0 : what else is it? a perspective I nevitable N ecessary S pontaneous P eople-driven I nfluential R eal E volutionary D ifferent IT’S TIME TO GET
  • intents: I nevitable N ecessary S pontaneous P eople-driven I nfluential R eal E volutionary D ifferent IT’S TIME TO GET
  • E 2.0: what we know so far some definitions
    • “… Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. ”
            • Andrew McAfee
            • Research Scientist and Professor in Harvard University
    E 2.0: what we know so far
    • “… strategic integration of Web 2.0 technologies into an enterprise's intranet, extranet and business processes.
    • … a combination of social software and collaborative technologies like blogs, RSS , social bookmarking, social networking and wikis . ” Whatis.com
          • IT encyclopaedia
    E 2.0: what we know so far
    • “… Enterprise 2.0 is about applications where business value is determined through the contributions of participants”.
          • Bill Ives
          • KM & SM Consultant
    E 2.0: what we know so far
    • ” Enterprise 2.0 = Writable Intranet“.
          • Indus Khaitan’s
          • Technologist, entrepreneur & architect
    E 2.0: what we know so far
  • some reflections E 2.0: what we know so far
    • E 2.0 is NOT a technology.
    E 2.0: what we know so far
    • It is rather:
    • equipped
    • moved by technologies
    • supported
    E 2.0: what we know so far
    • … or look at it this way:
    E 2.0: what we know so far
  • Company Culture Social Software tools & technologies Support Strategy E 2.0: what we know so far
    • E 2.0 is NOT an object.
    E 2.0: what we know so far
    • It is rather:
    • an action concept
    • a movement model
    E 2.0: what we know so far
  • … and this is how it goes: E 2.0: what we know so far
  • ENTERPRISE 2.0 roadmap
  • some facts E 2.0: what we know so far
  • Social Software is not only ready for business. E 2.0: what we know so far
  • It already serves business. E 2.0: what we know so far
  • In 2008, companies embraced Enterprise 2.0 as a way of doing business has doubled. Source: AIIM report E 2.0: what we know so far
  • Percentage of people NOT aware of how Web 2.0 technologies such as wikis, blogs, forums, and social networks can be used to improve business collaboration and knowledge sharing. Percentage of companies already implementing Enterprise 2.0. Source: AIIM report E 2.0: what we know so far
  • In less than five years (by 2013) Enterprise 2.0 market will have global dimensions raising at up to $4.6 billion. Forrester predicts that: E 2.0: what we know so far
  • Source: Forrester Research E 2.0: what we know so far
  • Over the next years, companies will spend money on internal social networking, blogs, wikis, and RSS, social networking tools that provide customer interaction, and more. Forrester predicts that: E 2.0: what we know so far
  • Business units will drive Enterprise 2.0 adoption. Forrester predicts that: E 2.0: what we know so far
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • Lessons to learn in advance
    I nevitable N ecessary S pontaneous P eople-driven I nfluential R eal E volutionary D ifferent IT’S TIME TO GET
  • N ecessary S pontaneous P eople-driven I nfluential R eal E volutionary D ifferent IT’S TIME TO GET Enterprise 2.0 is I nevitable
  • Become a student of change. It is the only thing that will remain constant. Anthony J. D'Angelo
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    … resting in peace dial-up internet typing machine floppy disk VCR personal cassette player pager crt monitor land-net phone
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    … born notebook iPhone wireless internet cell phone mp3 GPS 3D displays usb
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    … maturing
  • … emerging Enterprise 2.0
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
  • IT’S TIME TO GET Enterprise 2.0 is I nevitable S pontaneous P eople-driven I nfluential R eal E volutionary D ifferent N ecessary
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    Look around:
  • The world is not a globe anymore
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
  • but a flat platform:
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    Flat-world survival code: Think global Adapt quickly Get social
  • The New Age of Creativity (the fall of the Berlin Wall) The New Age of Connectivity (the rise of the Web) Work Flow Software ( enabling “more people in more places to design, display, manage, and collaborate …across companies and continents faster than ever”) Uploading ( open online collaboration and communities) Outsourcing, Off-shoring, Supply-chaining, In-sourcing In-forming (giving “all the world’s knowledge , or even just a big chunk of it… to anyone and everyone, anytime, anywhere”) The Steriods (computers, the Internet, wireless , and personalization) Thomas L. Friedman: The World is Flat: A Brief History of the Twenty-first Century
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    The Forces that Flattened the World:
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    the webciety was born
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    before
        • perform bottom-up
        • share and participate
        • collaborate spontaneously
        • involve and get involved
        • be fast and agile
    • perform top-down
    • assimilate and implement
    • collaborate only on demand
    • participate by request
    • be strict and organized
    nowadays’ shift
  • IT’S TIME TO GET Enterprise 2.0 is I nevitable N ecessary P eople-driven I nfluential R eal E volutionary D ifferent S pontaneous
  • You can’t impose it!
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
  • You will write in the corporate blog, contribute to our company’s wiki and be creative and motivated! As you say, boss!
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
  • But you can encourage it.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
  • encouraging strategy example:
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    1. There might be evangelists in your company. Find them.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • WEB 2.0 passionate
    • Active blog surfer
    • Wiki contributor
    • Probably generation Y member
    • Group/team leader
    • May be anyone from your team, doesn’t matter the position!
  • encouraging strategy example:
    • There might be evangelists in your company. Find them .
    • Make E 2.0 tools available for them behind the firewall.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
  • encouraging strategy example:
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • There might be evangelists in your company. Find them.
    • Make E 2.0 tools available for them behind the firewall.
    • Ask them to provide some initial training for the rest of team.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    Collaboration is the key! Let me show you how to use it!
  • encouraging strategy example:
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • There might be evangelists in your company. Find them.
    • Make E 2.0 tools available for them behind the firewall.
    • Ask them for a shoulder to provide some initial training for the rest of team.
    • Support them to start an E 2.0 promotion campaign within your company.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    Long live innovation! Social Software works! No more spam! Open shared space! Get connected! Let us contribute!
  • encouraging strategy example:
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • There might be evangelists in your company. Find them.
    • Make E 2.0 tools available for them behind the firewall.
    • Ask them for a shoulder to provide some initial training for the rest of team.
    • Support them to start a promoting E 2.0 campaign within your company.
    • Pay particular attention to all non-tech savvy team-members!
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    Forget about all this technology stuff, lets just climb over it! Collaborative platform
  • IT’S TIME TO GET Enterprise 2.0 is I nevitable N ecessary S pontaneous I nfluential R eal E volutionary D ifferent P eople-driven
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    Generation Y: Workforce of Tomorrow… almost of Today, right? 2008 Technographics Benchmark survey
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    WEB 2.0 is Generation Y natural habitat
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    Wouldn’t they then welcome inside the Enterprise?
  • IT’S TIME TO GET Enterprise 2.0 is I nevitable N ecessary S pontaneous P eople-driven I nfluential E volutionary D ifferent R eal
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
  • IT’S TIME TO GET Enterprise 2.0 is I nevitable N ecessary S pontaneous P eople-driven I nfluential R eal D ifferent E volutionary
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    In the past, information was passive.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    traditional media one-way flow information consumers just the baby boomers:
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    At present, Information is the hub of a global “factory”.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    contributors & recipients contributors & recipients contributors & recipients contributors & recipients
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    contributors & recipients contributors & recipients contributors & recipients contributors & recipients social media social media social media social media
  • discussion space factory of ideas knowledge depositary contributors & recipients contributors & recipients contributors & recipients
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    contributors & recipients social media social media social media social media
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    We navigate information.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    And we all shape it.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    Web 2.0 communication is
    • freely exchanged
    • open
    • fast
    • distance-independent
    • dynamic
    • addictable ;)
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • in advance
    and the world of business just gets that for free.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • Lessons to learn in advance
    I nevitable N ecessary S pontaneous P eople-driven I nfluential R eal E volutionary D ifferent IT’S TIME TO GET
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • Lessons to learn in advance
    Whether you realize it , or not, Enterprise 2.0 is happening all around .
  • Enterprise 2.0 is just the next evolutional level of our business mind.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • Lessons to learn in advance
  • It is not a matter of IF you will embrace it but of WHEN and HOW ADEQUATELY.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • Lessons to learn in advance
  • and it is not the time to forget:
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • Lessons to learn in advance
  • The early bird gets the worm.
    • E 2.0: what we know so far
    • E 2.0: what else is it
    • Lessons to learn in advance
  • It’s time to get inspired!
  • www.nonillion.com Nonillion builds communities that share knowledge and engage in collaboration to  the benefit of customers, employees and the organization as a whole. follow us: