1. Signage System Proposal
The Architecture and Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | G305 Exhibit Design & Signage

2. Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage 2 Signage Proposal for the Architecture & Design Center at Philadelphia University
Signage Proposal for the Architecture & Design Center at Philadelphia University 3
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Contents
Project Overview 4-5
Visual Strategy & Pictograms 6-7
Signage
Directory (Floor 1)
Directory (Floor 2)
Stairs
Restroom
Exterior
Office
8-9
10-11
12-13
14-15
16-17
18-19
20-21

3. 4 Signage Proposal for the Architecture & Design Center at Philadelphia University Signage Proposal for the Architecture & Design Center at Philadelphia University
5
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Project Overview
Building: The Architecture & Design Center
Function: Studio classrooms and administration for the
College of Architecture and the Built Environment, namely
the undergraduate Architecture and Interior Design
programs.
Designed to replace the smaller Hesslein Library, the main
structure contained reading space for over 500 students,
shelving for 12,000volumes, a fabric collection area, lounges
for students and staff, six seminar rooms, six audio-visual
carrels and eight study carrels. A connected stack building
would hold an additional 50,000 volumes. The total square
footage for the building was estimated at 22,500. Due
to design problems, these projected figures were never
obtained in daily usage.
In 1988, a proposal was made to renovate and increase
the size of the library to 45,000 square feet. This option was
rejected and the decision was made to build a completely
new structure.
After the completion of a new library in 1992, this building
underwent major interior renovations and was renamed the
Architecture and Design Center in 1992.
(From Philadelphia University’s official website.)
Color Palette
Materials Selection
High-density
urethane
(“Sign foam”)
Smooth finish in
white
To be used for
lettering - 1”H, 1/4”
thick
Solid Fiberglass
Panel
Matte surface
poured in vinylester
To be used for main
sign surface
(Directory to have
map imbedded in
white)
Dark grey color
PANTONE
18-1664 TPX Fiery Red
PANTONE
11-0602 TCX Snow White
PANTONE
BLACK 6 UP
PANTONE
19-1230 TPX Friar Brown
PANTONE
18-0403 TCX Dark Gull Gray

4. 6 Signage Proposal for the Architecture & Design Center at Philadelphia University Signage Proposal for the Architecture & Design Center at Philadelphia University
7
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Visual Strategy Pictograms
FOR THIS PROJECT, five sign types will be showcased:
directories for each floor of the building, a typical stairwell
sign, a typical restroom sign, the exterior sign. and a typical
office sign.
The colors were selected to reflect upon the building’s
existing structure and interior pallette, which is based on
typical modern architecture. The brown was selected to
provide a degree of warmth to the space.
Regarding materials, the solid fiberglass panel provides the
signs with a solid block foundation, inducing a lighter, sleek
feel that gives the system a modern touch. Sign foam has
been selected for the lettering to contrast density-wise with
the fiberglass board, but still allow for a raised surface to
give the sign a three-dimensional look. Additionally, the sign
foam will be slightly more comfortable to touch for blind
individuals.
Note: Cutouts on the signs will be created by laser-cutting
through the top, thicker gray fiberglass layer to reveal a
second, 1/4”-thick layer of white fiberglass. Stairwell Restroom Office

5. Elevation of the sign’s placement.
1/4” white Sign Foam
8 Signage Proposal for the Architecture & Design Center at Philadelphia University Signage Proposal for the Architecture & Design Center at Philadelphia University
9
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Directory (Floor 1)
Graphic representation of the sign.
Graphic representation of materials in side view.
2” dark grey fiberglass
1/4” white fiberglass
Rendering of the sign in situ.

6. Graphic representation of the sign. Elevation of the sign’s placement.
1/4” white Sign Foam
10Signage Proposal for the Architecture & Design Center at Philadelphia University Signage Proposal for the Architecture & Design Center at Philadelphia University
11
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Directory (Floor 2)
Graphic representation of materials in side view.
2” dark grey fiberglass
1/4” white fiberglass
Rendering of the sign in situ.

7. Graphic representation of the sign. Elevation of the sign’s placement.
1/4” white Sign Foam
12Signage Proposal for the Architecture & Design Center at Philadelphia University Signage Proposal for the Architecture & Design Center at Philadelphia University
13
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Stairs
Graphic representation of materials in side view.
2” dark grey fiberglass
1/4” white fiberglass
Rendering of the sign in situ.

8. Graphic representation of the sign. Elevation of the sign’s placement.
1/4” white Sign Foam
14Signage Proposal for the Architecture & Design Center at Philadelphia University Signage Proposal for the Architecture & Design Center at Philadelphia University
15
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Restroom
Graphic representation of materials in side view.
2” dark grey fiberglass
1/4” white fiberglass
Rendering of the sign in situ.

9. Graphic representation of the sign. Elevation of the sign’s placement.
1/4” white Sign Foam
16Signage Proposal for the Architecture & Design Center at Philadelphia University Signage Proposal for the Architecture & Design Center at Philadelphia University
17
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Office
Graphic representation of materials in side view.
2” dark grey fiberglass
1/4” white fiberglass
Rendering of the sign in situ.

10. 1/4” white Sign Foam
18Signage Proposal for the Architecture & Design Center at Philadelphia University Signage Proposal for the Architecture & Design Center at Philadelphia University
19
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Nikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Exterior
Graphic representation of materials in side view.
2” dark grey fiberglass
1/4” white fiberglass
Graphic representation of the sign.
Elevation of the sign’s placement.
Rendering of the sign in situ.