Dark social conversations can be analyzed to some extent and help making your social media strategies more effective

1. Tapping into dark social
Making social media strategies more effective

2. Open
conversations on
social, 31%
Dark Social, 69%
• 69% of social conversations are non-traceable
• 32% of your customers may share data only through private means
Source: RadiumOne
• Is MLP (Machine Learning Algorithm) reliable?
• Sentiment towards a brand isn’t only positive,
negative or neutral

3. What should you do to be truly connected
with external stakeholders?
You cannot ignore the data from dark social

4. Deep dive into Google Analytics to understand how much traffic is ‘direct traffic’
Use shortened URLs – even with copy and paste, they are traceable
Use both Machine Learning and Natural Learning Programming to bring context
to your brand sentiment analysis
It’s never just positive, negative or neutral… there is always a lot more to sentiment
about your brand.