Manpower was looking to launch a campaign that would pull together their marketing strategy, sales performance and client relationships. Carve was engaged to find a way to leverage their quarterly campaign ‘Better Access’ and create an all-encompassing ‘social solution’ to answer 4 key objectives: support the sales efforts of Manpower consultants, generate more leads for the company, capture contact data for existing and new Manpower clients and to change existing perceptions of Manpower as an organisation that is not forward thinking.